Unit 1: Fundamentals of Corporate Communication Strategy
Understand the core concepts of corporate communication strategy, including its purpose, flow, and forms. Learn how to manage internal and external communication, distinguish between corporate and marketing communication, and address corporate social responsibility and crisis communication plans
Learn how corporate identity, public image, and branding shape an organization’s reputation. Master the role of PR, media evaluation, and public opinion research to develop a successful corporate communications strategy.
Gain expertise in developing corporate communication plans, both internally and externally, and conducting audits to evaluate communication effectiveness.
