{"id":15214,"date":"2025-04-19T21:58:01","date_gmt":"2025-04-19T21:58:01","guid":{"rendered":"https:\/\/certifeka.com\/new\/test\/programs\/new-course\/lessons\/lesson-3business-plan-development\/"},"modified":"2025-07-15T17:58:47","modified_gmt":"2025-07-15T17:58:47","slug":"lesson-1-mision","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-planning-professional-certificate\/lessons\/lesson-1-mision\/","title":{"rendered":"Lesson 1: Mision"},"content":{"rendered":"
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Lesson 1: Mission, Vision, & strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mission<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A Mission is about what the organization does to achieve the vision. A mission is an action statement to achieve the vision. A mission statement is not required to be inspirational. Instead, it provides a clear focus on what an organization does and what it doesn’t<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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“To create and facilitate the development of value-added agriculture” Here “Create and facilitate” are two clear focus areas. The organisation put its energy into these two areas. The organisation makes efforts to develop (Create) and ease (facilitate) the agriculture business. And, whatever is not mentioned here, the organisation is not involved. It is a clear direction about what the organisation does and what it doesn’t.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We need to know …!<\/span><\/h5>
How do you write a powerful mission statement? and What makes an effective mission statement?<\/span><\/h5>
Let’s see the following characteristics of a good mission statement:<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Short: The mission statement should be easy to remember. Each person in the organization should be aware of the mission statement to use in context with the work he\/she does.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Simple: Mission statement should be everyday language. We do not use words like stakeholder values, financial goals, and best practices in daily life.\u00a0
For example, a mission statement — “Help people in achieving work using best practices.” How many people dream about best practices? The answer is very few; do you believe, people talk in such a language. The answer is ‘NO.’<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Operative: A mission statement should provide a clear direction. It should focus on what an organization does. It also gives a clear route about initiative and resource allocation.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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So, what kinds of resources are needed for the mission statement mentioned previously for the agriculture business?<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Probably SME”Subject Matter Expert”, who can provide their services for the development and facilitation of the agriculture business.<\/span><\/h5>
And farmers involved for the financial support in the venture.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A mission statement should help to understand:<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\"Who we are\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\"What we do\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
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    Example for Mission,<\/span><\/h5>
    mission statements like “Increasing customer satisfaction”.<\/span><\/h5>
    It is impossible, anyways does it provide to which industry a mission belongs to? Or what does the organization control? The answer is no, and hence we cannot claim it as a mission statement.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Examples of the Best Mission Statements<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    “To accelerate the world’s transition to sustainable energy.”<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    “To connect the world’s professionals to make them more productive and successful.”<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    “To connect the world’s professionals to make them more productive and successful.”<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    “To build the web’s most convenient, secure, cost-effective payment solution.”<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    “Bring inspiration and innovation to every athlete in the world.” “If you have a body, you are an athlet”<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-15214","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 1: Mision - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-planning-professional-certificate\/lessons\/lesson-1-mision\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 1: Mision - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 1: Mission, Vision, & strategies Mission A Mission is about what the organization does to achieve the vision. 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