{"id":17448,"date":"2025-07-11T08:46:50","date_gmt":"2025-07-11T08:46:50","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-professional-certificate\/lessons\/lesson-1-joseph-charyk\/"},"modified":"2025-07-11T20:04:44","modified_gmt":"2025-07-11T20:04:44","slug":"lesson-1-joseph-charyk","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-planning-professional-certificate\/lessons\/lesson-1-joseph-charyk\/","title":{"rendered":"Lesson 1: Joseph Charyk"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17448\" class=\"elementor elementor-17448\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2dd99f e-flex e-con-boxed e-con e-parent\" data-id=\"7b2dd99f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-889b6a3 e-con-full e-flex e-con e-child\" data-id=\"889b6a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f384bd1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"6f384bd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ffbebca e-con-full e-flex e-con e-child\" data-id=\"6ffbebca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-246fc3fe exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"246fc3fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 1: Levels of Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c0d05af e-flex e-con-boxed e-con e-parent\" data-id=\"1c0d05af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a647f7f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1a647f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\"><span style=\"color: #000080;\">Joseph Charyk,<\/span><\/h3><h3 style=\"text-align: center;\"><span style=\"color: #000080;\">CEO of the Communication Satellite Corporation<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07e2805 e-flex e-con-boxed e-con e-parent\" data-id=\"07e2805\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a01362 e-con-full e-flex e-con e-child\" data-id=\"2a01362\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7dce78 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"f7dce78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"660\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Joe-Clark-1024x1024.png\" class=\"attachment-large size-large wp-image-17736\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Joe-Clark-1024x1024.png 1024w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Joe-Clark-410x410.png 410w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Joe-Clark-600x600.png 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Joe-Clark-300x300.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Joe-Clark-150x150.png 150w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Joe-Clark-768x768.png 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Joe-Clark-1536x1536.png 1536w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Joe-Clark-2048x2048.png 2048w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Joe-Clark-12x12.png 12w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Joe-Clark-50x50.png 50w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d3f26a e-con-full e-flex e-con e-child\" data-id=\"7d3f26a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-377d25ff exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"377d25ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 id=\"el_1730053255043_338\" class=\"lw-widget-in lw-ebook-heading4 learnworlds-element anim-normal learnworlds-animated fade-in learnworlds-element-hover lw-element-selected\" tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\"><span style=\"color: #000080;\">said,&#8221;We have to face the cold fact that Comsat may not be able to do all it wants. We must make hard choices on which ventures to keep and which to fold.&#8221;<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-658ee58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"658ee58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 id=\"el_1730053255043_338\" class=\"lw-widget-in lw-ebook-heading4 learnworlds-element anim-normal learnworlds-animated fade-in learnworlds-element-hover lw-element-selected\" tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\"><span style=\"color: #000080;\">Strategic decisions require trade-offs such as long-range versus short-range considerations or maximizing profits versus increasing shareholders&#8217; wealth. <\/span><br \/><span style=\"color: #000080;\">There are ethics issues too.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f0695 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e2f0695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 id=\"el_1730053255043_338\" class=\"lw-widget-in lw-ebook-heading4 learnworlds-element anim-normal learnworlds-animated fade-in learnworlds-element-hover lw-element-selected\" tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\"><span style=\"color: #000080;\">Strategy trade-offs require subjective judgments and preferences. In many cases, a lack of objectivity in formulating strategy results in a loss of competitive posture and profitability.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c12f61 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7c12f61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"color: #000080;\">Most organisations today recognize that strategic-management concepts and techniques can enhance the effectiveness of decisions.<\/h5>\n\n<h5 style=\"color: #000080;\">Subjective factors such as attitudes toward risk, concern for social responsibility, and organisational culture will All firms have a strategy, even if it is informal, unstructured, and sporadic.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d75d24 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8d75d24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 id=\"el_1737061142475_390\" class=\"lw-widget-in lw-ebook-heading4 learnworlds-element lw-element-selected\" tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\"><span style=\"color: #011c7c;\">The strategic-management process is becoming more widely used by small firms, large companies, nonprofit institutions, governmental organizations, and multinational conglomerates alike.<\/span><\/h5>\n<h5 style=\"color: #000080;\">All organisations are heading somewhere, but unfortunately some organisations do not know where they are going.<\/h5>\n<h5><span style=\"color: #000080;\">The old saying <\/span>\n<span style=\"color: #000080;\">&#8220;If you do not know where you are going, then any road will lead you there!&#8221; accents the need for organizations to use strategic-management concepts and techniques.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ee02e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f5ee02e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 id=\"el_1737061142475_390\" class=\"lw-widget-in lw-ebook-heading4 learnworlds-element lw-element-selected\" tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\"><span style=\"color: #000080;\">The strategic-management process is becoming more widely used by small firms, large companies, nonprofit institutions, governmental organizations, and multinational conglomerates alike.<\/span><\/h5><h5 style=\"color: #000080;\"><span style=\"color: #000080;\">The process of empowering managers and employees has almost limitless benefits.<\/span><\/h5><h5><span style=\"color: #000080;\">Organizations should take a proactive rather than a reactive approach in their industry, and they should strive to influence, anticipate, and initiate rather than just respond to events.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d856927 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d856927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 id=\"el_1737061142475_390\" class=\"lw-widget-in lw-ebook-heading4 learnworlds-element lw-element-selected\" tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\"><span style=\"color: #000080;\">The strategic-management process embodies this approach to decision making. It represents a logical, systematic, and objective approach for determining an enterprise&#8217;s future direction.<\/span><\/h5><h5 style=\"color: #000080;\"><span style=\"color: #000080;\">The stakes are generally too high for strategists to use intuition alone in choosing among alternative courses of action.<\/span><\/h5><h5><span style=\"color: #000080;\">Successful strategists take the time to think about their businesses, where they are with their businesses, and what they want to be as organizationsand then they implement programs and policies to get from where they are to where they want to be in a reasonable period of time.<\/span><\/h5><h5><span style=\"color: #000080;\">It is a known and accepted fact that people and organizations that plan ahead are much more likely to become what they want to become than those that do not plan at all.<\/span><\/h5><h5><span style=\"color: #000080;\">A good strategist plans and controls his or her plans, whereas a bad strategist never plans and then tries to control people! This textbook is devoted to providing you with the tools necessary to be a good strategist<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-17448","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 1: Joseph Charyk - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-planning-professional-certificate\/lessons\/lesson-1-joseph-charyk\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 1: Joseph Charyk - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 1: Levels of Strategy Joseph Charyk, CEO of the Communication Satellite Corporation said,&#8221;We have to face the cold fact that Comsat may not be able to do all it wants. 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