{"id":17455,"date":"2025-07-11T08:50:12","date_gmt":"2025-07-11T08:50:12","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-professional-certificate\/lessons\/lesson-2-ansoff-matrix-product-development\/"},"modified":"2025-07-12T11:34:38","modified_gmt":"2025-07-12T11:34:38","slug":"lesson-2-ansoff-matrix-product-development","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-planning-professional-certificate\/lessons\/lesson-2-ansoff-matrix-product-development\/","title":{"rendered":"Lesson 2: Ansoff Matrix -Product Development"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17455\" class=\"elementor elementor-17455\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47f3a7e3 e-flex e-con-boxed e-con e-parent\" data-id=\"47f3a7e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-857492f e-con-full e-flex e-con e-child\" data-id=\"857492f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68f0b5a8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"68f0b5a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b5bfe5 e-con-full e-flex e-con e-child\" data-id=\"9b5bfe5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b5138b4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7b5138b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 2: Strategic Plans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-260a0d9f e-flex e-con-boxed e-con e-parent\" data-id=\"260a0d9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8d1338 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e8d1338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\"><span style=\"color: #000080;\">First Strategy &#8211; Product Development<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-436c7465 e-flex e-con-boxed e-con e-parent\" data-id=\"436c7465\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a45f8ef exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1a45f8ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">Product development is the name given to a growth strategy where a business aims to introduce new products into existing markets.\u00a0<\/span><\/h5><h5><span style=\"color: #000080;\">This strategy may require the development of new competencies and requires the business to develop modified products that can appeal to existing markets.\u00a0<\/span><\/h5><h5><span style=\"color: #000080;\">A strategy of product development is particularly suitable for a business where the product needs to be differentiated in order to remain competitive.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f09b0b7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1f09b0b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #011c7c; font-family: Poppins; font-size: 17px; font-weight: bold; text-align: center;\">A successful product development strategy places the marketing emphasis on:<\/span><\/h5>\n<ul>\n \t<li>\n<h5><span style=\"color: #000080;\">Research &amp; development and innovation<\/span><\/h5>\n<\/li>\n \t<li>\n<h5><span style=\"color: #000080;\">Detailed insights into customer needs (and how they change)<\/span><\/h5>\n<\/li>\n \t<li id=\"el_1736593706697_362\" class=\"lw-widget-in lw-ebook-heading4 learnworlds-element no-margin-top learnworlds-element-hover lw-element-selected\" tabindex=\"0\" data-element-id=\"ebookHeading4\" data-node-type=\"text\">\n<h5><span style=\"color: #000080;\">Being first to market<\/span><\/h5>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-365e22b3 e-grid e-con-boxed e-con e-parent\" data-id=\"365e22b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-17455","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 2: Ansoff Matrix -Product Development - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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