{"id":18520,"date":"2025-07-17T09:11:11","date_gmt":"2025-07-17T09:11:11","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/personal-development-leadership-professional-certificate\/lessons\/lesson-2-example-kodak\/"},"modified":"2025-07-26T19:26:43","modified_gmt":"2025-07-26T19:26:43","slug":"lesson-2-example-kodak","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/personal-development-leadership-professional-certificate\/lessons\/lesson-2-example-kodak\/","title":{"rendered":"Lesson 2: Example Kodak"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18520\" class=\"elementor elementor-18520\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-964540b e-con-full e-flex e-con e-child\" data-id=\"964540b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f823df7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f823df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 2: What is Strategy ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a3b113 e-flex e-con-boxed e-con e-parent\" data-id=\"9a3b113\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f9fd8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a7f9fd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Let's take Kodak for an example.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6270fba exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"6270fba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"220\" height=\"199\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Kodak.png\" class=\"attachment-large size-large wp-image-20770\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Kodak.png 220w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Kodak-13x12.png 13w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Kodak-55x50.png 55w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3643e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"cc3643e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">Kodak is known for photography. Their print processing methods were global and technologies ahead of the competition.<\/span><br \/><span style=\"color: #000080;\">However, the company ultimately came crashing down because it didn&#8217;t change their strategy with the market, let&#8217;s look at what happened:<\/span><br \/><span style=\"color: #000080;\">Kodak , as we know it today, was founded in the year 1888 by George Eastman as &#8216;The Eastman Kodak Company.<\/span><\/h5><h5><span style=\"color: #000080;\">It was the most famous name in the world of photography and videography in the 20th century.<\/span><br \/><span style=\"color: #000080;\">Kodak brought about a revolution in the photography and videography industries.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4942603 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4942603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">At the time when only huge companies could access the cameras used for recording movies, Kodak enabled the availability of cameras to every household by producing equipment that was portable and affordable which was a great success.<\/span><\/h5><h5><span style=\"color: #000080;\">Kodak invented the digital camera in 1975 yet, they always promoted and focused on the Film Camera that produces a printed image.<\/span><\/h5><h5><span style=\"color: #000080;\">Even though they produced a report on predicted future trends in the market, management decided that the technology wouldn&#8217;t disrupt the market so the strategic change was unnecessary.<\/span><br \/><span style=\"color: #000080;\">Kodak brought about a revolution in the photography and videography industries.<\/span><\/h5><h5><span style=\"color: #000080;\">At the time when only huge companies could access the cameras used for recording movies, Kodak enabled the availability of cameras to every household by producing equipment that was portable and affordable which was a great success.<\/span><\/h5><h5><span style=\"color: #000080;\">Kodak invented the digital camera in 1975 yet, they always promoted and focused on the Film Camera that produces a printed image.<\/span><\/h5><h5><span style=\"color: #000080;\">Even though they produced a report on predicted future trends in the market, management decided that the technology wouldn&#8217;t disrupt the market so the strategic change was unnecessary.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57882a1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"57882a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">And because Kodak was a US-based company, they had an advantage and easily dominated the US market, they didn&#8217;t feel any threat from any competitors like Fuji Films.<\/span><\/h5><h5><span style=\"color: #000080;\">They argued with Fuji Films, for almost 10 years, that the people loved the touch of the printed image, Kodak didn&#8217;t suspect that the US citizens would choose a foreign company over their company.<\/span><\/h5><h5><span style=\"color: #000080;\">So Fuji Films, alongside other competitors, started focusing on growing their market share in the photography &amp; videography industry instead of engaging in a time-wasting discussion with Kodak.<\/span><br \/><span style=\"color: #000080;\">And once again, Kodak wasted time promoting the use of film cameras instead of emulating its competitors.<\/span><\/h5><h5><span style=\"color: #000080;\">It completely ignored the feedback from the media and the market.<\/span><\/h5><h5><span style=\"color: #000080;\">Kodak tried to convince people that film cameras were better than digital cameras and lost 10 valuable years in the process.<\/span><\/h5><h5><span style=\"color: #000080;\">Kodak also lost the external funding it had during that time.<\/span><\/h5><h5><span style=\"color: #000080;\">People also realized that digital photography was way ahead of traditional film photography.<\/span><\/h5><h5><span style=\"color: #000080;\">It was cheaper than film photography and the image quality was better.<\/span><\/h5><h5><span style=\"color: #000080;\">And instead of Kodak reacting differently and pivoting the strategy by spending the remaining funds on promoting digital cameras, they instead started spending the cash on small companies&#8217; acquisitions. By the time Kodak realized that it was falling apart, it was too late to have a strong strategy to face the plague.<\/span><\/h5><h5><span style=\"color: #000080;\">They had 10 years to act, but didn&#8217;t.<\/span><\/h5><h5><span style=\"color: #000080;\">The company lost 75% of its value before filing for bankruptcy in 2012.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-18520","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 2: Example Kodak - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/personal-development-leadership-professional-certificate\/lessons\/lesson-2-example-kodak\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 2: Example Kodak - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 2: What is Strategy ? 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