{"id":18730,"date":"2025-07-17T15:41:02","date_gmt":"2025-07-17T15:41:02","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-10-case-study\/"},"modified":"2025-07-18T16:52:56","modified_gmt":"2025-07-18T16:52:56","slug":"lesson-10-case-study","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-10-case-study\/","title":{"rendered":"Lesson 10 : Case study"},"content":{"rendered":"
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Lesson 10 : Corporate social responsibility\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Core Elements for Corporate social responsibility\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Now the following slides we will show you some of case studies, how big names applies the Corporate social responsibility<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Google <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Google is trusted not only for its environmentally friendly initiatives but also due to its outspoken CEO, Sundar Pichai.<\/span>
He stands up against social issues including President Donald Trump’s anti-Muslim comments.<\/span>
Google also earned the Reputation Institute’s highest CSR 2018 score much in part due to their data centres using 50% less energy than others in the world.<\/span>
They also have committed over $1 billion to renewable energy projects and enable other businesses to reduce their environmental impact through services such as Gmail.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Coca-Cola <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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As a brand, Coca-Cola is putting a huge focus on sustainability.<\/span><\/h5>
The key areas are climate, packaging and agriculture along with water stewardship and product quality<\/span>
Their message is ‘a world without waste’, with the aim of collecting and recycling every bottle, making their packaging 100% recyclable and replacing all water used in creating their drinks back to the environment to ensure water security.<\/span>
They aim that by 2030, they will have reduced their carbon footprint by 25%.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Netflix <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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From a social perspective, companies such as Netflix offer benefits to support their employees and families.<\/span>
Netflix offers 52 weeks of paid parental leave to the birth parent and non-birth parent (which includes adopted children)..<\/span>
This can be taken at any time whether it is the first year of the child’s life or another time that suits their needs.<\/span>
This compares to a median of 18 weeks at other major tech companies<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Spotify <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Spotify offers a similar program, although for a shorter duration of 24 weeks of paid leave
The company believes the launch of this initiative resulted in a spike in external job applications which has never abated
When it comes to social causes, Netflix and Spotify use their social media platforms to show support for movements such as Pride month, environmental sustainability, and Black Lives Matter.
Netflix sets an example on how to target -and appeal to – niche and minority audiences through clever social media<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Johnson & Johnson <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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An excellent example of CSR on the frontline is big pharma pioneer Johnson & Johnson<\/span>
They have focused on reducing their impact on the planet for three decades<\/span>
Their initiatives range from leveraging the power of the wind to providing safe water to communities around the world<\/span>
Their purchase of a privately-owned energy supplier in the Texas Panhandle allowed the company to reduce pollution while providing a renewable, economical alternative to electricity.<\/span>
The company continues to seek out renewable energy options with the goal of having 100% of its energy needs from renewable sources by 2025.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-18730","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 10 : Case study - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-10-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 10 : Case study - 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