{"id":19196,"date":"2025-07-18T18:08:29","date_gmt":"2025-07-18T18:08:29","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-2-goal-of-business-personality\/"},"modified":"2025-07-19T11:41:30","modified_gmt":"2025-07-19T11:41:30","slug":"lesson-2-goal-of-business-personality","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-2-goal-of-business-personality\/","title":{"rendered":"Lesson 2: Goal of Business Personality"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19196\" class=\"elementor elementor-19196\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e40b575 e-flex e-con-boxed e-con e-parent\" data-id=\"e40b575\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2dcd69a e-con-full e-flex e-con e-child\" data-id=\"2dcd69a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e039c65 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"e039c65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5ee60f e-con-full e-flex e-con e-child\" data-id=\"b5ee60f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0436eca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0436eca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 2 : Corporate Identity\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6010662 e-flex e-con-boxed e-con e-parent\" data-id=\"6010662\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b154f74 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b154f74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Goal of Business Personality<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-322737c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"322737c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 id=\"el_1726348920960_392\" class=\"lw-widget-in lw-ebook-mainTextVeryLarge learnworlds-element anim-normal learnworlds-animated fade-in\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\"><span style=\"color: #000080;\"><b>Building a strong business personality is the goal of corporate identity.<\/b><\/span><\/h5><h5 id=\"el_1727904453018_340\" class=\"lw-widget-in lw-ebook-mainTextVeryLarge learnworlds-element anim-normal learnworlds-animated fade-in\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\"><span style=\"color: #000080;\"><b>It aids in setting the business apart from other market players from the outside.<\/b><\/span><\/h5><h5 id=\"el_1727904460339_346\" class=\"lw-widget-in lw-ebook-mainTextVeryLarge learnworlds-element anim-normal learnworlds-animated fade-in\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\"><span style=\"color: #000080;\"><b>Internally, it alludes to making sure that everyone in the boat is paddling to the same beat and direction.<\/b><\/span><\/h5><h5 id=\"el_1727904527595_352\" class=\"lw-widget-in lw-ebook-mainTextVeryLarge learnworlds-element anim-normal learnworlds-animated fade-in\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\"><span style=\"color: #000080;\"><b>The corporation develops its own corporate identity, which serves as the organisation&#8217;s outside representation.<\/b><\/span><\/h5><h5 id=\"el_1727904835729_358\" class=\"lw-widget-in lw-ebook-mainTextVeryLarge learnworlds-element anim-normal learnworlds-animated fade-in\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\"><span style=\"color: #000080;\"><b>For a company to differentiate itself from rivals, it is crucial to establish a distinct corporate identity, according to Howard (1998, p. 4), which &#8220;often takes the shape of a corporate signature and a corporate symbol or logo.&#8221;<\/b><\/span><\/h5><h5 id=\"el_1728336171232_358\" class=\"lw-widget-in lw-ebook-mainTextVeryLarge learnworlds-element anim-normal learnworlds-animated fade-in\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\"><span style=\"color: #000080;\"><b>When an organisation has a strong identity, such as through a clear, recognisable, and distinctive logo, stakeholders can recognise it right away.<\/b><\/span><\/h5><h5 id=\"el_1728336211324_380\" class=\"lw-widget-in lw-ebook-mainTextVeryLarge learnworlds-element anim-normal learnworlds-animated fade-in\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\">\u00a0<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc17274 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bc17274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">Therefore, for a corporate identity to be successful, all of its various elements must be uniform and standardized.<\/span><br \/><span style=\"color: #000080;\">Additionally, people, services, and goods all contribute to corporate identity (Argenti, 2009).<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-19196","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 2: Goal of Business Personality - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-2-goal-of-business-personality\/\" \/>\n<meta property=\"og:locale\" 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