{"id":19198,"date":"2025-07-18T18:08:59","date_gmt":"2025-07-18T18:08:59","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-2-corporate-identity-components\/"},"modified":"2025-07-19T11:49:57","modified_gmt":"2025-07-19T11:49:57","slug":"lesson-2-corporate-identity-components","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-2-corporate-identity-components\/","title":{"rendered":"Lesson 2: Corporate identity components"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19198\" class=\"elementor elementor-19198\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78a5ab1 e-flex e-con-boxed e-con e-parent\" data-id=\"78a5ab1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b94a85d e-con-full e-flex e-con e-child\" data-id=\"b94a85d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-548b572 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"548b572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb74a4a e-con-full e-flex e-con e-child\" data-id=\"bb74a4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91a15cf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"91a15cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 2 : Corporate Identity\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb8c15f e-flex e-con-boxed e-con e-parent\" data-id=\"eb8c15f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c018b15 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c018b15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Corporate identity components <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d128e1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2d128e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">Corporate culture, corporate conduct, corporate design, and corporate communication make up corporate identity.<\/span><br \/><span style=\"color: #000080;\">All components work together to create a distinct corporate identity and stand out from other market players.<\/span><br \/><span style=\"color: #000080;\">The following will furthermore talk about the main components of corporate identity<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c35ce8a e-flex e-con-boxed e-con e-parent\" data-id=\"5c35ce8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-560148b9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-n-accordion\" data-id=\"560148b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1440\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1440\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\">  Corporate Behavior <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1440\" class=\"elementor-element elementor-element-14a978e2 e-con-full e-flex e-con e-child\" data-id=\"14a978e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1440\" class=\"elementor-element elementor-element-f241b92 e-con-full e-flex e-con e-child\" data-id=\"f241b92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec8da83 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2ec8da83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">Corporate Behavior<\/span><br \/><span style=\"color: #000080;\">controls how the group and its members act both internally and externally (e.g. management style, behavior towards the media).<\/span><br \/><span style=\"color: #000080;\">Corporate behavior controls how the business and its employees behave both internally and externally. This involves:<\/span><br \/><span style=\"color: #000080;\">the manner of leading.<\/span><br \/><span style=\"color: #000080;\">the how coworkers interact with one another, how employees act toward outsiders, and how a corporation acts toward the public and media.<\/span><br \/><span style=\"color: #000080;\">The last and most important element is that in order to create the intended perception among the general public, clients, the press, or potential workers, corporate behavior and corporate identity idea must be consistent.<\/span><\/h5><h5><span style=\"color: #000080;\">This also entails how to respond to criticism<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1441\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1441\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Corporate Culture <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1441\" class=\"elementor-element elementor-element-51b9f244 e-con-full e-flex e-con e-child\" data-id=\"51b9f244\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1441\" class=\"elementor-element elementor-element-42e9ee9d e-con-full e-flex e-con e-child\" data-id=\"42e9ee9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2921e0db exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2921e0db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"340\" height=\"99\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/ke8m6fjbkp5whomww9ph.png\" class=\"attachment-large size-large wp-image-19502\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/ke8m6fjbkp5whomww9ph.png 340w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/ke8m6fjbkp5whomww9ph-300x87.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/ke8m6fjbkp5whomww9ph-18x5.png 18w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/ke8m6fjbkp5whomww9ph-172x50.png 172w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1441\" class=\"elementor-element elementor-element-7317f27e e-con-full e-flex e-con e-child\" data-id=\"7317f27e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8ef5b0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1b8ef5b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">The goal of the corporate culture, which includes values, conventions, and a code of conduct, is to create a &#8220;we-awareness&#8221; among organisational members and ensure that they act in the organisation&#8217;s best interests.<\/span><br \/><span style=\"color: #000080;\">Adobe consistently ranks among the most attractive businesses in the world.<\/span><br \/><span style=\"color: #000080;\">This is a result of not only having modern workplaces with a varied sports programed and nutritious food, but also of a system-wide appreciation culture.<\/span><br \/><span style=\"color: #000080;\">The emphasis is on the workers: paid training, adaptable work schedules, and vacation are all intended to improve employees&#8217; physical and mental well-being.<\/span><\/h5><h5><span style=\"color: #000080;\">The company fosters the devotion and drive of its employees, who are the most valuable resource in the creative process, through its &#8220;Adobe Cares&#8221; well-being programed.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1442\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1442\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Corporate Design <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1442\" class=\"elementor-element elementor-element-14a2092e e-con-full e-flex e-con e-child\" data-id=\"14a2092e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1442\" class=\"elementor-element elementor-element-419d39da e-con-full e-flex e-con e-child\" data-id=\"419d39da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db24e52 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"db24e52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/BMW.jpg\" class=\"attachment-large size-large wp-image-19500\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/BMW.jpg 225w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/BMW-100x100.jpg 100w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/BMW-150x150.jpg 150w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/BMW-12x12.jpg 12w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/BMW-50x50.jpg 50w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1442\" class=\"elementor-element elementor-element-466508c2 e-con-full e-flex e-con e-child\" data-id=\"466508c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-647b04f3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"647b04f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><br \/><span style=\"color: #000080;\">A company&#8217;s identity is visually expressed through corporate design.<\/span><\/h5><h5><span style=\"color: #000080;\">It immediately makes it evident what the company stands for.<\/span><br \/><span style=\"color: #000080;\">One of the top auto and motorcycle manufacturers worldwide is BMW.<\/span><\/h5><h5><span style=\"color: #000080;\">Since the entire organisation uses the same visual language, stakeholders can identify BMW right away.<\/span><br \/><span style=\"color: #000080;\">The slogan of BMW is &#8220;Freude am Fahren,&#8221; which is translated as &#8220;Sheer Driving Pleasure&#8221; in other languages.<\/span><\/h5><h5><span style=\"color: #000080;\">Additionally, BMW has been advertising with the slogan &#8220;The Ultimate Driving Machine&#8221; for a number of years.<\/span><br \/><span style=\"color: #000080;\">As the firm&#8217;s logo, The BMW is represented by the colours blue and white, which stand for Bavaria.<\/span><\/h5><h5><span style=\"color: #000080;\">BMW began manufacturing in the German state of Bavaria (Triebel, 2005).<\/span><\/h5><h5><span style=\"color: #000080;\">The logo conveys dynamism and elegance. It has a global following.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-19198","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 2: Corporate identity components - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-2-corporate-identity-components\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 2: Corporate identity components - 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