{"id":19200,"date":"2025-07-18T18:09:31","date_gmt":"2025-07-18T18:09:31","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-2-example-airbnb\/"},"modified":"2025-07-19T11:52:18","modified_gmt":"2025-07-19T11:52:18","slug":"lesson-2-example-airbnb","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-2-example-airbnb\/","title":{"rendered":"Lesson 2: Example &#8211; &#8220;Airbnb&#8221;"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19200\" class=\"elementor elementor-19200\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa87af2 e-flex e-con-boxed e-con e-parent\" data-id=\"fa87af2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-97f489c e-con-full e-flex e-con e-child\" data-id=\"97f489c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a19fcb9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"a19fcb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79b8a29 e-con-full e-flex e-con e-child\" data-id=\"79b8a29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e94338 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1e94338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 2 : Corporate Identity\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-758e0b7 e-flex e-con-boxed e-con e-parent\" data-id=\"758e0b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c06e1f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5c06e1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\"Airbnb\"\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb81ed0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"bb81ed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"300\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/AirBB-1024x466.png\" class=\"attachment-large size-large wp-image-19499\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/AirBB-1024x466.png 1024w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/AirBB-600x273.png 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/AirBB-300x136.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/AirBB-768x349.png 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/AirBB-18x8.png 18w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/AirBB-110x50.png 110w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/AirBB.png 1339w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3818502 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3818502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"el_1726348920960_392\" class=\"lw-widget-in lw-ebook-mainTextVeryLarge learnworlds-element\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\"><span style=\"color: #011c7c;\"><b>The terminology used by the vacation rental and travel site Airbnb is friendly and inclusive of hosts, visitors, and staff.<\/b><\/span><\/div><div id=\"el_1727904453018_340\" class=\"lw-widget-in lw-ebook-mainTextVeryLarge learnworlds-element\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\"><span style=\"color: #011c7c;\"><b>The brand&#8217;s primary principle of acceptance is demonstrated in both internal and external communications.<\/b><\/span><\/div><div id=\"el_1727904460339_346\" class=\"lw-widget-in lw-ebook-mainTextVeryLarge learnworlds-element\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\"><span style=\"color: #011c7c;\"><b>Don&#8217;t just go there, says the brand.<\/b><\/span><div><span style=\"color: #011c7c;\"><b>\u00a0<\/b><\/span><\/div><div><span style=\"color: #011c7c;\"><b>Be at home there&#8221; implies that everyone, regardless of social or ethnic background or sexual orientation, belongs wherever in the globe.<\/b><\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-19200","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 2: Example - &quot;Airbnb&quot; - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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