{"id":19226,"date":"2025-07-18T18:37:43","date_gmt":"2025-07-18T18:37:43","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-3-corporate-image-further-readings\/"},"modified":"2025-07-19T17:19:57","modified_gmt":"2025-07-19T17:19:57","slug":"lesson-3-corporate-image-further-readings","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-3-corporate-image-further-readings\/","title":{"rendered":"Lesson 3: Corporate Image &#8211; Further readings"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19226\" class=\"elementor elementor-19226\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4eab8c e-con-full e-flex e-con e-parent\" data-id=\"b4eab8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1158bf2 e-con-full e-flex e-con e-child\" data-id=\"1158bf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-227d430 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"227d430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c9b267 e-con-full e-flex e-con e-child\" data-id=\"0c9b267\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af71430 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"af71430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 3: Corporate Image and How to Build a Corporate Image\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a46082 e-flex e-con-boxed e-con e-parent\" data-id=\"4a46082\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad229c2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ad229c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Corporate Image <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9139bee exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9139bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">Like politicians, businesses assess their image through surveys.<\/span><br \/><span style=\"color: #000080;\">They use the same marketing survey approach that is used for polling and ad support.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">The investigators choose suitable samples of the general population and conduct interviews with them; telephone surveys are most frequently used.<\/span><br \/><span style=\"color: #000080;\">They extrapolate using statistical methods what the general public (or a subset of the general public) would believe based on the sample.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">Of course, businesses also depend on the much &#8220;harder&#8221; metrics like sales and stock performance. Sagging sales and a bad publicity can sometimes be the driving forces behind business image surveys.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">In order for employees to develop into &#8220;a vast army of goodwill ambassadors,&#8221; professional advisor Roger Hayward noted that there is a requirement for constant follow-through.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">Good management practices will guarantee that action is taken before the words are stated, whether the goal is to maximize a positive situation or turn around a negative one.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-19226","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 3: Corporate Image - Further readings - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-3-corporate-image-further-readings\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 3: Corporate Image - Further readings - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 3: Corporate Image and How to Build a Corporate Image Corporate Image Like politicians, businesses assess their image through surveys.They use the same marketing survey approach that is used for polling and ad support. 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