{"id":19237,"date":"2025-07-18T18:42:07","date_gmt":"2025-07-18T18:42:07","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-4-corporate-branding-management\/"},"modified":"2025-07-19T17:55:32","modified_gmt":"2025-07-19T17:55:32","slug":"lesson-4-corporate-branding-management","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-4-corporate-branding-management\/","title":{"rendered":"Lesson 4: Corporate Branding Management"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19237\" class=\"elementor elementor-19237\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d61b63d e-con-full e-flex e-con e-parent\" data-id=\"d61b63d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-87611b7 e-con-full e-flex e-con e-child\" data-id=\"87611b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00da16a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"00da16a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-008b890 e-con-full e-flex e-con e-child\" data-id=\"008b890\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-201b0e4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"201b0e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 4 : Corporate Branding Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f62663a e-flex e-con-boxed e-con e-parent\" data-id=\"f62663a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fedca9d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fedca9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Corporate Branding Management\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d6429 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"28d6429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">The overall impression of a company as seen visually.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">It contrasts from branding, which is the entire narrative of a certain service or product, including all of its visual components, narrative context, and market positioning.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">For instance, the orange &#8220;gsk&#8221; logo that serves as GlaxoSmithKline&#8217;s corporate identity is used by a number of its products, including Panadol and Aquafresh, each of which has its own visual identity and narrative.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">Corporate identity includes all the visual components, such as typography, tagline, artwork, colour scheme, and tone of voice, that are chosen to convey the overall look and feel of your company.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">It is also evident in tangible forms like brochures, stationery, packaging, clothing, uniforms, and online advertising efforts<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-19237","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 4: Corporate Branding Management - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-4-corporate-branding-management\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 4: Corporate Branding Management - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 4 : Corporate Branding Management Corporate Branding Management The overall impression of a company as seen visually. 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