{"id":19246,"date":"2025-07-18T18:46:29","date_gmt":"2025-07-18T18:46:29","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-5-media-evaluation-and-campaign-evaluation\/"},"modified":"2025-07-19T18:47:15","modified_gmt":"2025-07-19T18:47:15","slug":"lesson-5-media-evaluation-and-campaign-evaluation","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-5-media-evaluation-and-campaign-evaluation\/","title":{"rendered":"Lesson 5: Media Evaluation and Campaign Evaluation"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19246\" class=\"elementor elementor-19246\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68aca2e e-con-full e-flex e-con e-parent\" data-id=\"68aca2e\" data-element_type=\"container\" 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https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b141d7 e-con-full e-flex e-con e-child\" data-id=\"3b141d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41ff737 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"41ff737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 5: Media Evaluation and Campaign Evaluation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-836b67f e-flex e-con-boxed e-con e-parent\" data-id=\"836b67f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c87b51c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c87b51c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Media Evaluation and Campaign Evaluation\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e249ae exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"5e249ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/evaluate_hwkekd.png\" class=\"attachment-large size-large wp-image-19731\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/evaluate_hwkekd.png 512w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/evaluate_hwkekd-410x410.png 410w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/evaluate_hwkekd-300x300.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/evaluate_hwkekd-150x150.png 150w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/evaluate_hwkekd-12x12.png 12w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/evaluate_hwkekd-50x50.png 50w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860cadd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"860cadd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">Communicators can use the findings of evaluation to inform their planning so they can see what is working and where adjustments to a current initiative or future outreach are required.<\/span><\/h5><h5><span style=\"color: #000080;\">Effective strategic communication is built on evaluation.<\/span><br \/><span style=\"color: #000080;\">It serves as the foundation for determining whether and how an organisation&#8217;s intentional use of communication advances its mission, strategy, and goal-setting.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">Evaluation becomes apparent as a natural part of the overall strategic communication process, linked to situational analysis, strategy formulation and formation, objective setting, plan implementation, and program execution (Hallahan, Holtzhausen, van Ruler, Veri, &amp; Sriramesh, 2007).<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">This is especially true when the process is viewed as a process of rational decision making.<\/span><br \/><span style=\"color: #000080;\">3 fundamental types of evaluation can be recognized, building on the fundamental planning\/evaluation cycle and the significance of evaluation at every stage.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-19246","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 5: Media Evaluation and Campaign Evaluation - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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