{"id":19248,"date":"2025-07-18T18:46:54","date_gmt":"2025-07-18T18:46:54","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-5-process-evaluation-is-the-second-kind\/"},"modified":"2025-07-19T18:49:22","modified_gmt":"2025-07-19T18:49:22","slug":"lesson-5-process-evaluation-is-the-second-kind","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-5-process-evaluation-is-the-second-kind\/","title":{"rendered":"Lesson 5: Process Evaluation is the second kind."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19248\" class=\"elementor elementor-19248\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4df7f e-con-full e-flex e-con e-parent\" data-id=\"dc4df7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a80aacb e-con-full e-flex e-con e-child\" data-id=\"a80aacb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4bca52 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"e4bca52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39798ee e-con-full e-flex e-con e-child\" data-id=\"39798ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf8d182 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"cf8d182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 5: Media Evaluation and Campaign Evaluation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0061f14 e-flex e-con-boxed e-con e-parent\" data-id=\"0061f14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09387ec exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"09387ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Process Evaluation is the second kind.\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d04cd0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8d04cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">Here, communication strategists keep an eye on ongoing tasks as a plan is put into action and keep track of certain immediate results (such reach and distribution through direct or indirect channels) and outtakes (e.g. message receipt, attention, engagement).<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">In this phase, operations are assessed, and it is determined whether procedures are &#8220;on track.&#8221;<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-19248","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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