{"id":19274,"date":"2025-07-18T18:57:11","date_gmt":"2025-07-18T18:57:11","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-stakeholders-vs-external-audience\/"},"modified":"2025-07-19T19:36:33","modified_gmt":"2025-07-19T19:36:33","slug":"lesson-7-stakeholders-vs-external-audience","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-stakeholders-vs-external-audience\/","title":{"rendered":"Lesson 7: Stakeholders Vs. External audience"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19274\" class=\"elementor elementor-19274\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d51f9e e-con-full e-flex e-con e-parent\" data-id=\"0d51f9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a5f6099 e-con-full e-flex e-con e-child\" data-id=\"a5f6099\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1be4836 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"1be4836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af105a2 e-con-full e-flex e-con e-child\" data-id=\"af105a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-650fa5a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"650fa5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 7: Corporate Communication Vs Public Relations\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94f2b2e e-flex e-con-boxed e-con e-parent\" data-id=\"94f2b2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e8b01 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"19e8b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stakeholders and external audience.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4040a39 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4040a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">From the viewpoint of both of these types of stakeholders, it tends to maintain the image.<\/span><\/h5><h5><span style=\"color: #000080;\">Additionally, it aspires to improve its relationships with those two.<\/span><br \/><span style=\"color: #000080;\">In terms of business communication, the brand&#8217;s mission and vision are frequently the foundation.<\/span><br \/><span style=\"color: #000080;\">It&#8217;s a continuous action.<\/span><\/h5><h5><span style=\"color: #000080;\">Through their behaviors, they should support what the purpose and vision demand.<\/span><br \/><span style=\"color: #000080;\">In contrast, PR is more often a need-specific activity that is goal-based.<\/span><\/h5><h5><span style=\"color: #000080;\">Any crisis or unanticipated issue can be resolved via PR.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-19274","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 7: Stakeholders Vs. 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