{"id":19276,"date":"2025-07-18T18:57:41","date_gmt":"2025-07-18T18:57:41","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-department-responsibilities\/"},"modified":"2025-07-19T19:37:42","modified_gmt":"2025-07-19T19:37:42","slug":"lesson-7-pr-department-responsibilities","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-department-responsibilities\/","title":{"rendered":"Lesson 7: PR department responsibilities."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19276\" class=\"elementor elementor-19276\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a208608 e-con-full e-flex e-con e-parent\" data-id=\"a208608\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d45bcbd e-con-full e-flex e-con e-child\" data-id=\"d45bcbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0523aee exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"0523aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a489c0e e-con-full e-flex e-con e-child\" data-id=\"a489c0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-118f496 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"118f496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 7: Corporate Communication Vs Public Relations\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6003527 e-flex e-con-boxed e-con e-parent\" data-id=\"6003527\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb6ffe exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"dcb6ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PR department responsibilities.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f051fa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6f051fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">The management of crises that affect the company is covered.<\/span><\/h5><h5><span style=\"color: #000080;\">They aid in establishing procedures for handling crises, such as who has access to the media and how management communicates with staff.<\/span><br \/><span style=\"color: #000080;\">Relationship management lays out plans for forming and keeping connections with significant groups of the public, like clients and reporters.<\/span><br \/><span style=\"color: #000080;\">Professionals in image management attempt to portray the business as sympathetic, socially conscious, and interested in the community<\/span><br \/><span style=\"color: #000080;\">Resource management determines how to make the greatest use of the PR budget and resources available to the organisation<\/span><br \/><span style=\"color: #000080;\">Typically, a company wants its PR team to serve in multiple capacities.<\/span><\/h5><h5><span style=\"color: #000080;\">A lot of goodwill may be created through managing relationships and reshaping the company&#8217;s image.<\/span><\/h5><h5><span style=\"color: #000080;\">The PR job must be to minimize any harm or blowback from the events when a crisis or bad news occurs.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-19276","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 7: PR department responsibilities. - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-department-responsibilities\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 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