{"id":19278,"date":"2025-07-18T19:00:03","date_gmt":"2025-07-18T19:00:03","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-image-management-and-relationship-management\/"},"modified":"2025-07-19T19:40:15","modified_gmt":"2025-07-19T19:40:15","slug":"lesson-7-image-management-and-relationship-management","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-image-management-and-relationship-management\/","title":{"rendered":"Lesson 7: image management and relationship management."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19278\" class=\"elementor elementor-19278\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5cf92e e-con-full e-flex e-con e-parent\" data-id=\"f5cf92e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1617cbc e-con-full e-flex e-con e-child\" data-id=\"1617cbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd76987 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"dd76987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9ec346 e-con-full e-flex e-con e-child\" data-id=\"f9ec346\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3150d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4c3150d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 7: Corporate Communication Vs Public Relations\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c4e570 e-flex e-con-boxed e-con e-parent\" data-id=\"1c4e570\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04d1b59 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"04d1b59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Image management to relationship management.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b67e2e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6b67e2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">qualified specialist may switch from image management to relationship management.<\/span><br \/><span style=\"color: #000080;\">If technicians possess the necessary skills, they might advance and take over as communications managers.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">(communications experts, media specialists, press secretaries, public relations managers&#8212;the function of a PR professional is basically the same across industries. )<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">PR professionals are in charge of building a company&#8217;s reputation, determining how the organisation is viewed by the public, and creating the organisation &#8216;s image.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">Each PR professional in the same agency is responsible for controlling a different part of the organisation &#8216;s image, and as this is done in various ways, their roles may differ from one another.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-19278","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 7: image management and relationship management. - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-image-management-and-relationship-management\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 7: image management and 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