{"id":19279,"date":"2025-07-18T19:00:28","date_gmt":"2025-07-18T19:00:28","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-professionals\/"},"modified":"2025-07-19T19:41:11","modified_gmt":"2025-07-19T19:41:11","slug":"lesson-7-pr-professionals","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-professionals\/","title":{"rendered":"Lesson 7: PR professionals"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19279\" class=\"elementor elementor-19279\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a60cf80 e-con-full e-flex e-con e-parent\" data-id=\"a60cf80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6effd9a e-con-full e-flex e-con e-child\" data-id=\"6effd9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b77a16f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b77a16f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ad9916 e-con-full e-flex e-con e-child\" data-id=\"6ad9916\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8fe6e2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c8fe6e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 7: Corporate Communication Vs Public Relations\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fd5a59 e-flex e-con-boxed e-con e-parent\" data-id=\"1fd5a59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-968de92 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"968de92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PR professionals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e004d4d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e004d4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">PR professionals handle the client&#8217;s press relations, which includes contacting the media and giving them feedback.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">For instance, if a client wants to make a public announcement, the PR professional may write and distribute a press release making the announcement and soliciting inquiries from the media.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">Similar to this, the<\/span><span style=\"color: #000080;\"> PR department responds to press enquiries and arranges interviews when members of the press want to interview a client or merely need a response to a query.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">PR professionals are frequently in charge of enhancing a client&#8217;s online reputation on sites like Facebook and Twitter.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">Social media is used by businesses and public personalities to interact with their followers and consumers, and these accounts are managed by trained communicators like those on the client&#8217;s PR team.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">They communicate with the public on social media, share information, provide rewards, and foster brand loyalty.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">The PR professional in charge of that customer conducts all required preparations when a client has to directly address the public or media.<\/span><br \/><span style=\"color: #000080;\">To promote a new film &#8212; new product &#8212; new product line (with dairy product introduce healthy snacks ), for instance, a movie star would be required to take part in hundreds of interviews; the actor&#8217;s PR agent helps arrange and plan these interviews.<\/span><\/h5><h5><br \/><span style=\"color: #000080;\">PR professionals could also go to these meetings with the client<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-19279","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 7: PR professionals - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-professionals\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 7: PR professionals - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 7: Corporate Communication Vs Public Relations PR professionals PR professionals handle the client&#8217;s press relations, which includes contacting the media and giving them feedback. For instance, if a client wants to make a public announcement, the PR professional may write and distribute a press release making the announcement and soliciting inquiries from the media. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-professionals\/\" \/>\n<meta property=\"og:site_name\" content=\"Certifeka-edu\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-19T19:41:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u062f\u0642\u064a\u0642\u062a\u0627\u0646\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/corporate-communication-strategy-professional-certificate\\\/lessons\\\/lesson-7-pr-professionals\\\/\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/corporate-communication-strategy-professional-certificate\\\/lessons\\\/lesson-7-pr-professionals\\\/\",\"name\":\"Lesson 7: PR professionals - Certifeka-edu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/corporate-communication-strategy-professional-certificate\\\/lessons\\\/lesson-7-pr-professionals\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/corporate-communication-strategy-professional-certificate\\\/lessons\\\/lesson-7-pr-professionals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\",\"datePublished\":\"2025-07-18T19:00:28+00:00\",\"dateModified\":\"2025-07-19T19:41:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/corporate-communication-strategy-professional-certificate\\\/lessons\\\/lesson-7-pr-professionals\\\/#breadcrumb\"},\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/corporate-communication-strategy-professional-certificate\\\/lessons\\\/lesson-7-pr-professionals\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/corporate-communication-strategy-professional-certificate\\\/lessons\\\/lesson-7-pr-professionals\\\/#primaryimage\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\",\"contentUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/corporate-communication-strategy-professional-certificate\\\/lessons\\\/lesson-7-pr-professionals\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"home\",\"item\":\"https:\\\/\\\/certifeka-edu.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lessons\",\"item\":\"https:\\\/\\\/certifeka-edu.com\\\/lesson\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lesson 7: PR professionals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#website\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/\",\"name\":\"certifeka-edu\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/certifeka-edu.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ar\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#organization\",\"name\":\"certifeka\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/logos-png-01-296x57-1.png\",\"contentUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/logos-png-01-296x57-1.png\",\"width\":296,\"height\":57,\"caption\":\"certifeka\"},\"image\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lesson 7: PR professionals - Certifeka-edu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-professionals\/","og_locale":"ar_AR","og_type":"article","og_title":"Lesson 7: PR professionals - Certifeka-edu","og_description":"Lesson 7: Corporate Communication Vs Public Relations PR professionals PR professionals handle the client&#8217;s press relations, which includes contacting the media and giving them feedback. For instance, if a client wants to make a public announcement, the PR professional may write and distribute a press release making the announcement and soliciting inquiries from the media. [&hellip;]","og_url":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-professionals\/","og_site_name":"Certifeka-edu","article_modified_time":"2025-07-19T19:41:11+00:00","og_image":[{"url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"\u062f\u0642\u064a\u0642\u062a\u0627\u0646"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-professionals\/","url":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-professionals\/","name":"Lesson 7: PR professionals - Certifeka-edu","isPartOf":{"@id":"https:\/\/certifeka-edu.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-professionals\/#primaryimage"},"image":{"@id":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-professionals\/#primaryimage"},"thumbnailUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","datePublished":"2025-07-18T19:00:28+00:00","dateModified":"2025-07-19T19:41:11+00:00","breadcrumb":{"@id":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-professionals\/#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-professionals\/"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-professionals\/#primaryimage","url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","contentUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-7-pr-professionals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"home","item":"https:\/\/certifeka-edu.com\/"},{"@type":"ListItem","position":2,"name":"Lessons","item":"https:\/\/certifeka-edu.com\/lesson\/"},{"@type":"ListItem","position":3,"name":"Lesson 7: PR professionals"}]},{"@type":"WebSite","@id":"https:\/\/certifeka-edu.com\/#website","url":"https:\/\/certifeka-edu.com\/","name":"certifeka-edu","description":"","publisher":{"@id":"https:\/\/certifeka-edu.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/certifeka-edu.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar"},{"@type":"Organization","@id":"https:\/\/certifeka-edu.com\/#organization","name":"certifeka","url":"https:\/\/certifeka-edu.com\/","logo":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/certifeka-edu.com\/#\/schema\/logo\/image\/","url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2022\/07\/logos-png-01-296x57-1.png","contentUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2022\/07\/logos-png-01-296x57-1.png","width":296,"height":57,"caption":"certifeka"},"image":{"@id":"https:\/\/certifeka-edu.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson\/19279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson"}],"about":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/types\/lesson"}],"replies":[{"embeddable":true,"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/comments?post=19279"}],"version-history":[{"count":0,"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson\/19279\/revisions"}],"wp:attachment":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/media?parent=19279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}