{"id":19343,"date":"2025-07-18T20:27:50","date_gmt":"2025-07-18T20:27:50","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-4-media-outreach-and-digital-trends\/"},"modified":"2025-07-20T19:44:53","modified_gmt":"2025-07-20T19:44:53","slug":"lesson-4-media-outreach-and-digital-trends","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-4-media-outreach-and-digital-trends\/","title":{"rendered":"Lesson 4: Media outreach and digital trends"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19343\" class=\"elementor elementor-19343\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8acdcde e-con-full e-flex e-con e-parent\" data-id=\"8acdcde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div 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https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9920bd e-con-full e-flex e-con e-child\" data-id=\"e9920bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f310bbc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f310bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 4: Identify your Key Metrics for Corporate Communications Plan\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36209b4 e-flex e-con-boxed e-con e-parent\" data-id=\"36209b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b71d2f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2b71d2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Media outreach and digital trends<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3065b25 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3065b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/mediaOutreach.png\" class=\"attachment-large size-large wp-image-20162\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/mediaOutreach.png 512w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/mediaOutreach-410x410.png 410w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/mediaOutreach-300x300.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/mediaOutreach-150x150.png 150w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/mediaOutreach-12x12.png 12w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/mediaOutreach-50x50.png 50w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f93bc5c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f93bc5c\" 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