{"id":23708,"date":"2025-08-11T18:35:34","date_gmt":"2025-08-11T18:35:34","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/research-for-strategic-development-professional-certificate\/lessons\/lesson-4-types-of-forecasting-qualitative-forecasting\/"},"modified":"2025-08-21T15:17:52","modified_gmt":"2025-08-21T15:17:52","slug":"lesson-4-types-of-forecasting-qualitative-forecasting","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/research-for-strategic-development-professional-certificate\/lessons\/lesson-4-types-of-forecasting-qualitative-forecasting\/","title":{"rendered":"Lesson 4: Types of Forecasting- Qualitative forecasting"},"content":{"rendered":"
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Lesson 4: Forecasting and Predictive Analytics\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Qualitative forecasting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qualitative forecasting is a method of predicting future events or trends based on subjective judgments, opinions, and expert knowledge rather than on quantitative data or mathematical models.<\/span><\/h5>
This approach is often used when there is a lack of historical data or when the situation is too complex or uncertain to use statistical analysis.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Examples of qualitative forecasting methods:\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Delphi method <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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The Delphi method involves questioning a panel of experts individually to collect their opinions.<\/span>
Interviewing or gathering information from the experts one at a time rather than in a group can help to prevent bias and ensure that any consensus about business predictions stems from the expert opinions on their own.<\/span><\/h5>
Other employees then analyse the experts’ responses and return them with additional questions until settling on a prediction that makes sense for the company.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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The jury of executive opinion <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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This approach relies on judgments from experts in sales, finance, purchasing, administration or production teams.<\/span><\/h5>
Forecasting by executive opinion can ensure that a team completes a forecast quickly and considers multiple perspectives from different departments to best inform their forecast.<\/span><\/h5>
Some companies might use executive opinion forecasting along with a quantitative method.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Scenario analysis <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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This technique involves developing multiple scenarios that describe different possible futures and then assessing the likelihood of each scenario based on expert opinions and qualitative data.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Market Research <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Market research evaluates the success of a company’s services or products by introducing them to potential customers and recording details about how they react.<\/span><\/h5>
Companies can conduct market research with the help of their own employees or by hiring outside agencies that specialize in market research activities.<\/span>
Some ways to conduct market research include focus groups, consumer surveys or blind product testing, where a customer tries a product without having heard of it before.<\/span><\/h5>
Based on the reaction of participants, companies can decide which products or services to continue producing and which might need revision in the production stage.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Consumer Surveys <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Consumer surveys ask customers of a business about their experience as a consumer.<\/span><\/h5>
Companies might send consumer surveys to customers through mail-in questionnaires or forms sent through email.<\/span>
Other options for conducting consumer surveys include cold-calling customers on the phone and inviting customers in to the office for personal interviews.<\/span><\/h5>
After collecting information from consumer surveys, employees can use the details they learn to help inform their predictions about a company’s future based on the experience of their existing customers.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Salesforce polling <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Salesforce polling involves speaking with sales staff who work closely with customers and might have thorough information about their satisfaction and experiences with the company.<\/span>
One advantage of sales force polling is that it uses information from employees who are most frequently involved in the actual business operations, which can ensure that the details are correct and relevant. Salesforce polling is also simple to conduct since it only requires meeting with salespeople and focusing on the information they provide.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-23708","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 4: Types of Forecasting- Qualitative forecasting - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/research-for-strategic-development-professional-certificate\/lessons\/lesson-4-types-of-forecasting-qualitative-forecasting\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 4: Types of Forecasting- Qualitative forecasting - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 4: Forecasting and Predictive Analytics Qualitative forecasting Qualitative forecasting is a method of predicting future events or trends based on subjective judgments, opinions, and expert knowledge rather than on quantitative data or mathematical models. 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