{"id":30161,"date":"2025-08-30T11:09:55","date_gmt":"2025-08-30T11:09:55","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-5the-marketing-mix-product\/"},"modified":"2025-09-01T18:12:03","modified_gmt":"2025-09-01T18:12:03","slug":"lesson-5the-marketing-mix-product","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-5the-marketing-mix-product\/","title":{"rendered":"Lesson 5:The marketing mix &#8211; Product"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"30161\" class=\"elementor elementor-30161\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91e9fbc e-con-full e-flex e-con e-parent\" data-id=\"91e9fbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1c2c7db e-con-full e-flex e-con e-child\" data-id=\"1c2c7db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00ede31 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"00ede31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebce91e e-con-full e-flex e-con e-child\" data-id=\"ebce91e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e98d600 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e98d600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 5: The Marketing Mix\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d18c86c e-flex e-con-boxed e-con e-parent\" data-id=\"d18c86c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcddba6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bcddba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The marketing mix - Product\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db7f06 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"5db7f06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"933\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Product-724x1024.png\" class=\"attachment-large size-large wp-image-30814\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Product-724x1024.png 724w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Product-600x849.png 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Product-212x300.png 212w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Product-768x1086.png 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Product-1086x1536.png 1086w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Product-1448x2048.png 1448w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Product-8x12.png 8w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Product-35x50.png 35w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Product.png 1587w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0712a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c0712a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">This refers to what the company produces (whether it is product or service, or a combination of both) and is developed to meet the core need of the customer<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0e7f2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ff0e7f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Example<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d9576 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b4d9576\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">for example, the need for transport is met with a car.<\/span><\/h5><h5><span style=\"color: #000080;\">The challenge is to create the right &#8216;bundle of benefits&#8217; that meet this need.<\/span><\/h5><h5><span style=\"color: #000080;\">So what happens as customer needs change, competitors race ahead or new opportunities arise? We have to add to the &#8216;bundle of benefits&#8217; to improve the offering, create new versions of existing products, or launch brand new products.<\/span><\/h5><h5><span style=\"color: #000080;\">When improving the product offering think beyond the actual product itself value can be added and differentiation achieved with guarantees, warranties, after-sales or online support, a user-friendly app or digital content like a video that helps the user to make the most out of the product.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-30161","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 5:The marketing mix - Product - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-5the-marketing-mix-product\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 5:The marketing mix - Product - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 5: The Marketing Mix The marketing mix &#8211; Product This refers to what the company produces (whether it is product or service, or a combination of both) and is developed to meet the core need of the customer Example for example, the need for transport is met with a car. 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