{"id":30162,"date":"2025-08-30T11:10:09","date_gmt":"2025-08-30T11:10:09","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-5the-marketing-mix-price\/"},"modified":"2025-09-01T18:07:42","modified_gmt":"2025-09-01T18:07:42","slug":"lesson-5the-marketing-mix-price","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-5the-marketing-mix-price\/","title":{"rendered":"Lesson 5:The marketing mix &#8211; Price"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"30162\" class=\"elementor elementor-30162\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39203a9 e-con-full e-flex e-con e-parent\" data-id=\"39203a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1f4a4ed e-con-full e-flex e-con e-child\" data-id=\"1f4a4ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9de83 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3d9de83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7d1950 e-con-full e-flex e-con e-child\" data-id=\"a7d1950\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7323e3d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7323e3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 5: The Marketing Mix\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5788030 e-flex e-con-boxed e-con e-parent\" data-id=\"5788030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e697ed exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9e697ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The marketing mix - Price\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ef7ad exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"a3ef7ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"933\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Price-724x1024.png\" class=\"attachment-large size-large wp-image-30813\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Price-724x1024.png 724w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Price-600x849.png 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Price-212x300.png 212w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Price-768x1086.png 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Price-1086x1536.png 1086w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Price-1448x2048.png 1448w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Price-8x12.png 8w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Price-35x50.png 35w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Price.png 1587w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe47158 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fe47158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">This is the only revenue-generating element of the mix &#8212; all other marketing activities represent a cost.<\/span><\/h5><h5><span style=\"color: #000080;\">It&#8217;s important to get the price right to not only cover costs but generate profit! Before setting prices, we need to research information on what customers are willing to pay and gain an understanding of the demand for that product\/service in the market.<\/span><\/h5><h5><span style=\"color: #000080;\">As price is also a strong indication of the positioning in the market against competitors (low prices=value brand), prices need to be set with competitors in mind too.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-30162","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 5:The marketing mix - Price - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-5the-marketing-mix-price\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 5:The marketing mix - Price - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 5: The Marketing Mix The marketing mix &#8211; Price This is the only revenue-generating element of the mix &#8212; all other marketing activities represent a cost. 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