{"id":30281,"date":"2025-08-30T12:41:54","date_gmt":"2025-08-30T12:41:54","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-8-waterfall-marketing\/"},"modified":"2025-09-03T11:16:11","modified_gmt":"2025-09-03T11:16:11","slug":"lesson-8-waterfall-marketing","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-8-waterfall-marketing\/","title":{"rendered":"Lesson 8: Waterfall Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"30281\" class=\"elementor elementor-30281\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-964426e e-con-full e-flex e-con e-parent\" data-id=\"964426e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e27cd6d e-con-full e-flex e-con e-child\" data-id=\"e27cd6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bffe9d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"9bffe9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f7799c e-con-full e-flex e-con e-child\" data-id=\"9f7799c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6314a4c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6314a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 8: Marketing Entry Strategies\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b8190e e-flex e-con-boxed e-con e-parent\" data-id=\"0b8190e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8d665 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3d8d665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Waterfall Marketing\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fddb14 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"1fddb14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"674\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/8ce4dc340514d9525942c7af9fcd8feb-1002x1024.png\" class=\"attachment-large size-large wp-image-31234\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/8ce4dc340514d9525942c7af9fcd8feb-1002x1024.png 1002w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/8ce4dc340514d9525942c7af9fcd8feb-600x613.png 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/8ce4dc340514d9525942c7af9fcd8feb-294x300.png 294w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/8ce4dc340514d9525942c7af9fcd8feb-768x785.png 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/8ce4dc340514d9525942c7af9fcd8feb-1504x1536.png 1504w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/8ce4dc340514d9525942c7af9fcd8feb-12x12.png 12w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/8ce4dc340514d9525942c7af9fcd8feb-49x50.png 49w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/8ce4dc340514d9525942c7af9fcd8feb.png 1946w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d51aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"60d51aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">is a model for marketing planning and execution that follows more traditional lines.<\/span><\/h5><h5><span style=\"color: #000080;\">Linear and sequential, the process flows steadily downward, waterfall fashion, through set phases.<\/span><\/h5><h5><span style=\"color: #000080;\">These phases include conception, initiation, analysis, design, construction, testing, production\/implementation and maintenance.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5443ec exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e5443ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Implementation\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d96928 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7d96928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000080;\">The waterfall market entry strategy is best suited for companies, who produce products with a long life cycle or whose products are in the maturity phase.<\/span><\/h5><h5><span style=\"color: #000080;\">As the waterfall market entry implies longer time of establishing and building up a client base, long life cycle ensures that the product is not removed from the market before the prospects of the business are stable.<\/span><\/h5><h5><span style=\"color: #000080;\">A product in the maturity phase, on the other hand, ensures that by the time a company enters a foreign market, the product is ready to be sold.<\/span><\/h5><h5><span style=\"color: #000080;\">If it gains enough popularity, the product&#8217;s life cycle across all the markets will be prolonged<\/span><\/h5><h5><span style=\"color: #000080;\">Another point to consider with waterfall market entry strategy is the choice of foreign market. Initially, it is advisable to choose a foreign market that is very similar to a company&#8217;s domestic one.<\/span><\/h5><h5><span style=\"color: #000080;\">This minimizes a number of risks, such as consumer purchasing culture discrepancy risk and the risk incurred by different currencies.<\/span><\/h5><h5><span style=\"color: #000080;\">After establishing itself in this foreign market, a company can take the next step and incorporate in another market, that can be similar to either the domestic one, or the previous one.<\/span><\/h5><h5><span style=\"color: #000080;\">Such a gradual approach ensures smooth transition, as the business environment of a new market will never be drastically unfamiliar. Exotic foreign markets are a lot more understandable, if they are approached through other markets, gradually transitioning from familiar to unfamiliar.<\/span><\/h5><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8846dab exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8846dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advantages and Disdvantages\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1f8e4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7e1f8e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><h5><span style=\"color: #000080;\">Advantages\u00a0<\/span><\/h5><\/td><td><h5><span style=\"color: #000080;\">Disdvantages<\/span><\/h5><\/td><\/tr><tr><td><h6><span style=\"color: #000080;\">As the saying goes, there&#8217;s a lot to be said for a thorough plan.<\/span><\/h6><\/td><td><h6><span style=\"color: #000080;\">The orchestrated nature of the Waterfall methodology creates an approach that is rigid and inflexible.<\/span><\/h6><\/td><\/tr><tr><td><h6><span style=\"color: #000080;\">The Waterfall&#8217;s emphasis on this concept results in a plan and a vision that are comprehensive and clear in steering the course.<\/span><\/h6><\/td><td><h6><span style=\"color: #000080;\">It leaves little room for revision in the event that requirements or needs were not well thought out or anticipated during the conceptualization stage.<\/span><\/h6><\/td><\/tr><tr><td><h6><span style=\"color: #000080;\">That extensive, upfront planning enables faster program launches and a higher degree of accuracy in estimating timetables and budgets, which definitely helps please clients and senior management.<\/span><\/h6><\/td><td><h6><span style=\"color: #000080;\">This drawback is compounded by the fact that feedback and testing are typically deferred to later stages of the project.<\/span><\/h6><\/td><\/tr><tr><td><h6><span style=\"color: #000080;\">Another advantage of the Waterfall planning focus is how it can help facilitate departmentalization and managerial control.<\/span><\/h6><\/td><td><h6><span style=\"color: #000080;\">Given the fact that the planning phase is longer with this methodology, it doesn&#8217;t make Waterfall the best choice for projects where needs are likely to be evolving.<\/span><\/h6><\/td><\/tr><tr><td><h6><span style=\"color: #000080;\">Further, it allows schedules to be set with deadlines for each stage of development so that a product can proceed through the development process.<\/span><\/h6><\/td><td><h6><span style=\"color: #000080;\">Nor is it ideal for dynamic companies that are adept and nimble at responding to a rapid pace of change.<\/span><\/h6><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-30281","lesson","type-lesson","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 8: Waterfall Marketing - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-8-waterfall-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 8: Waterfall Marketing - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 8: Marketing Entry Strategies Waterfall Marketing is a model for marketing planning and execution that follows more traditional lines. Linear and sequential, the process flows steadily downward, waterfall fashion, through set phases. These phases include conception, initiation, analysis, design, construction, testing, production\/implementation and maintenance. Implementation The waterfall market entry strategy is best suited for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-8-waterfall-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Certifeka-edu\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-03T11:16:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-marketing-professional-certificate\\\/lessons\\\/lesson-8-waterfall-marketing\\\/\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-marketing-professional-certificate\\\/lessons\\\/lesson-8-waterfall-marketing\\\/\",\"name\":\"Lesson 8: Waterfall Marketing - Certifeka-edu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-marketing-professional-certificate\\\/lessons\\\/lesson-8-waterfall-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-marketing-professional-certificate\\\/lessons\\\/lesson-8-waterfall-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\",\"datePublished\":\"2025-08-30T12:41:54+00:00\",\"dateModified\":\"2025-09-03T11:16:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-marketing-professional-certificate\\\/lessons\\\/lesson-8-waterfall-marketing\\\/#breadcrumb\"},\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-marketing-professional-certificate\\\/lessons\\\/lesson-8-waterfall-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-marketing-professional-certificate\\\/lessons\\\/lesson-8-waterfall-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\",\"contentUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-marketing-professional-certificate\\\/lessons\\\/lesson-8-waterfall-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"home\",\"item\":\"https:\\\/\\\/certifeka-edu.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lessons\",\"item\":\"https:\\\/\\\/certifeka-edu.com\\\/lesson\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lesson 8: Waterfall Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#website\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/\",\"name\":\"certifeka\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/certifeka-edu.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ar\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#organization\",\"name\":\"certifeka\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-certifeka-removebg-preview.png\",\"contentUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-certifeka-removebg-preview.png\",\"width\":366,\"height\":104,\"caption\":\"certifeka\"},\"image\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lesson 8: Waterfall Marketing - Certifeka-edu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-8-waterfall-marketing\/","og_locale":"ar_AR","og_type":"article","og_title":"Lesson 8: Waterfall Marketing - Certifeka-edu","og_description":"Lesson 8: Marketing Entry Strategies Waterfall Marketing is a model for marketing planning and execution that follows more traditional lines. Linear and sequential, the process flows steadily downward, waterfall fashion, through set phases. These phases include conception, initiation, analysis, design, construction, testing, production\/implementation and maintenance. Implementation The waterfall market entry strategy is best suited for [&hellip;]","og_url":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-8-waterfall-marketing\/","og_site_name":"Certifeka-edu","article_modified_time":"2025-09-03T11:16:11+00:00","og_image":[{"url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"3 \u062f\u0642\u0627\u0626\u0642"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-8-waterfall-marketing\/","url":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-8-waterfall-marketing\/","name":"Lesson 8: Waterfall Marketing - Certifeka-edu","isPartOf":{"@id":"https:\/\/certifeka-edu.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-8-waterfall-marketing\/#primaryimage"},"image":{"@id":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-8-waterfall-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","datePublished":"2025-08-30T12:41:54+00:00","dateModified":"2025-09-03T11:16:11+00:00","breadcrumb":{"@id":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-8-waterfall-marketing\/#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-8-waterfall-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-8-waterfall-marketing\/#primaryimage","url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","contentUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-8-waterfall-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"home","item":"https:\/\/certifeka-edu.com\/"},{"@type":"ListItem","position":2,"name":"Lessons","item":"https:\/\/certifeka-edu.com\/lesson\/"},{"@type":"ListItem","position":3,"name":"Lesson 8: Waterfall Marketing"}]},{"@type":"WebSite","@id":"https:\/\/certifeka-edu.com\/#website","url":"https:\/\/certifeka-edu.com\/","name":"certifeka","description":"","publisher":{"@id":"https:\/\/certifeka-edu.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/certifeka-edu.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar"},{"@type":"Organization","@id":"https:\/\/certifeka-edu.com\/#organization","name":"certifeka","url":"https:\/\/certifeka-edu.com\/","logo":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/certifeka-edu.com\/#\/schema\/logo\/image\/","url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/03\/cropped-certifeka-removebg-preview.png","contentUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/03\/cropped-certifeka-removebg-preview.png","width":366,"height":104,"caption":"certifeka"},"image":{"@id":"https:\/\/certifeka-edu.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson\/30281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson"}],"about":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/types\/lesson"}],"replies":[{"embeddable":true,"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/comments?post=30281"}],"version-history":[{"count":0,"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson\/30281\/revisions"}],"wp:attachment":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/media?parent=30281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}