{"id":30297,"date":"2025-08-30T12:54:04","date_gmt":"2025-08-30T12:54:04","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-1-consumer-behavior-analysis\/"},"modified":"2025-10-31T13:35:46","modified_gmt":"2025-10-31T13:35:46","slug":"lesson-1-consumer-behavior-analysis","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-1-consumer-behavior-analysis\/","title":{"rendered":"Lesson 1: consumer behavior analysis"},"content":{"rendered":"<h3 style=\"color:#01185c;font-family:'GT Walsheim Pro','Cairo',sans-serif;font-weight:800;font-size:clamp(1.3rem,1.1rem+1vw,1.8rem);margin-bottom:8px\">\n  Principles and Concepts of Taylorism<br \/>\n<\/h3>\n<p style=\"font-family:'GT Walsheim Pro','Cairo',sans-serif;font-size:clamp(1rem,0.95rem+0.25vw,1.1rem);line-height:1.7;color:#1f2937;margin-bottom:14px\">\n  A consumer behavior analysis should reveal:\n<\/p>\n<ul style=\"font-family:'GT Walsheim Pro','Cairo',sans-serif;font-size:clamp(1rem,0.95rem+0.25vw,1.1rem);line-height:1.7;color:#1f2937;margin-left:1.2rem;padding-left:.8rem;list-style-type:disc\">\n<li>What consumers think and how they feel about various alternatives (brands, products, etc.).<\/li>\n<li>What influences consumers to choose between various options.<\/li>\n<li>Consumers&#8217; behavior while researching and shopping.<\/li>\n<li>How consumers&#8217; environment (friends, family, media, etc.) influences their behavior.<\/li>\n<li>Consumer behavior is often influenced by different factors.<\/li>\n<\/ul>\n<p style=\"font-family:'GT Walsheim Pro','Cairo',sans-serif;font-size:clamp(1rem,0.95rem+0.25vw,1.1rem);line-height:1.7;color:#1f2937;margin-top:14px;margin-bottom:14px\">\n  Marketers should study consumer purchase patterns and figure out buyer trends. In most cases, brands influence consumer behavior only with the things they can control; think about how IKEA seems to compel you to spend more than what you intended to every time you walk into the store.\n<\/p>\n<p style=\"font-family:'GT Walsheim Pro','Cairo',sans-serif;font-weight:700;color:#01185c;font-size:clamp(1.05rem,1rem+0.3vw,1.25rem);line-height:1.7\">\n  So what are the factors that influence consumers to say yes?<\/p>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-30297","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 1: consumer behavior analysis - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-1-consumer-behavior-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 1: consumer behavior analysis - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Principles and Concepts of Taylorism A consumer behavior analysis should reveal: What consumers think and how they feel about various alternatives (brands, products, etc.). 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