{"id":30298,"date":"2025-08-30T12:54:13","date_gmt":"2025-08-30T12:54:13","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-1-factors-that-influence-consumer-behavior\/"},"modified":"2025-10-31T13:36:41","modified_gmt":"2025-10-31T13:36:41","slug":"lesson-1-factors-that-influence-consumer-behavior","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-1-factors-that-influence-consumer-behavior\/","title":{"rendered":"Lesson 1: Factors that influence consumer behavior"},"content":{"rendered":"<h3 style=\"color:#01185c;font-family:'GT Walsheim Pro','Cairo',sans-serif;font-weight:800;font-size:clamp(1.3rem,1.1rem+1vw,1.8rem);margin-bottom:10px\">\n  Factors that Influence Consumer Behavior<br \/>\n<\/h3>\n<p style=\"font-family:'GT Walsheim Pro','Cairo',sans-serif;font-size:clamp(1rem,0.95rem+0.25vw,1.1rem);line-height:1.7;color:#1f2937;margin-bottom:14px\">\n  There are three categories of factors that influence consumer behavior:\n<\/p>\n<ol style=\"font-family:'GT Walsheim Pro','Cairo',sans-serif;font-size:clamp(1rem,0.95rem+0.25vw,1.1rem);line-height:1.7;color:#1f2937;margin-left:1.2rem;padding-left:.8rem\">\n<li><strong style=\"color:#01185c\">Personal factors:<\/strong> an individual&#8217;s interests and opinions can be influenced by demographics (age, gender, culture, etc.).<\/li>\n<li><strong style=\"color:#01185c\">Psychological factors:<\/strong> an individual&#8217;s response to a marketing message will depend on their perceptions and attitudes.<\/li>\n<li><strong style=\"color:#01185c\">Social factors:<\/strong> family, friends, education level, social media, and income all influence consumers&#8217; behavior.<\/li>\n<\/ol>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-30298","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 1: Factors that influence consumer behavior - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-professional-certificate\/lessons\/lesson-1-factors-that-influence-consumer-behavior\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 1: Factors that influence consumer behavior - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Factors that Influence Consumer Behavior There are three categories of factors that influence consumer behavior: Personal factors: an individual&#8217;s interests and opinions can be influenced by demographics (age, gender, culture, etc.). Psychological factors: an individual&#8217;s response to a marketing message will depend on their perceptions and attitudes. 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