{"id":35072,"date":"2025-09-21T21:30:03","date_gmt":"2025-09-21T21:30:03","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-professional-certificate-2\/lessons\/lesson-2-porters-generic-competitive-strategies-focus-2\/"},"modified":"2025-09-21T21:30:03","modified_gmt":"2025-09-21T21:30:03","slug":"lesson-2-porters-generic-competitive-strategies-focus-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-2-porters-generic-competitive-strategies-focus-2\/","title":{"rendered":"Lesson 2: Porter&#8217;s Generic Competitive Strategies -Focus"},"content":{"rendered":"<p><img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 2: Strategic Plans<\/h2>\n<h3 style=\"text-align: center;\">II. Porter&#8217;s Generic Competitive Strategies (ways of competing)<\/h3>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"253\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Porter-3-e1752322244661-1024x393.jpg\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Porter-3-e1752322244661-1024x393.jpg 1024w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Porter-3-e1752322244661-300x115.jpg 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Porter-3-e1752322244661-768x294.jpg 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Porter-3-e1752322244661-1536x589.jpg 1536w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Porter-3-e1752322244661-18x7.jpg 18w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Porter-3-e1752322244661-600x230.jpg 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Porter-3-e1752322244661-130x50.jpg 130w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Porter-3-e1752322244661.jpg 1552w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>A type of competitive strategy that emphasizes concentration on a specific regional market or buyer group: a niche.<\/h5>\n<h5>The company will either use a differentiation or cost leadership strategy, but only for a narrow target market rather than offering it industry-wide.<\/h5>\n<h5>The company first selects a segment or group of segments in an industry and then tailors its strategy to serve those segments best to the exclusion of others.<\/h5>\n<h5>Like mentioned, the focus strategy has two variants: Differentiation Focus and Cost Focus. These two strategies differ only from Differentiation and Cost Leadership in terms of their competitive scope.<\/h5>\n<h5 style=\"text-align: center;\">Examples of companies with a differentiation focus strategy are:<\/h5>\n<figure><img decoding=\"async\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Clair-300x300.png\" alt=\"Clair\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Home-Depot-300x103.jpg\" alt=\"Home Depot\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Omeg-300x300.jpg\" alt=\"Omeg\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/PRADA-300x173.jpg\" alt=\"PRADA\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/RAZER-300x169.jpg\" alt=\"RAZER\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/RR-174x300.png\" alt=\"RR\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Smart-300x169.jpg\" alt=\"Smart\" \/><\/figure>\n<p>\t\t\t\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg><\/p>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-35072","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 2: Porter&#039;s Generic Competitive Strategies -Focus - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-2-porters-generic-competitive-strategies-focus-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 2: Porter&#039;s Generic Competitive Strategies -Focus - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 2: Strategic Plans II. 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