{"id":35089,"date":"2025-09-21T21:30:04","date_gmt":"2025-09-21T21:30:04","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-professional-certificate-2\/lessons\/lesson-3-when-diversification-goes-wrong-2\/"},"modified":"2025-09-21T21:30:04","modified_gmt":"2025-09-21T21:30:04","slug":"lesson-3-when-diversification-goes-wrong-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-3-when-diversification-goes-wrong-2\/","title":{"rendered":"Lesson 3: When Diversification goes wrong"},"content":{"rendered":"<p><img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 3: Corporate Strategy &#8211; Part Two<\/h2>\n<h3 style=\"text-align: center;\">When Diversification goes wrong<\/h3>\n<h5>Diversification is not a sure-fire way to ensure success.<\/h5>\n<h5>In fact, diversification as a business development strategy offers a considerably higher risk than product and market development or increased market penetration.<\/h5>\n<h5>This means it sometimes goes wrong.<\/h5>\n<details id=\"e-n-accordion-item-1150\" open>\n<summary data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1150\" >\n\t\t\t\t\t Harley Davidson&#8217;s &#8220;Legendary Eau de Toilette&#8221;<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"506\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-1024x785.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-1024x785.png 1024w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-300x230.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-768x589.png 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-1536x1178.png 1536w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-2048x1571.png 2048w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-16x12.png 16w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-600x460.png 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-65x50.png 65w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>That&#8217;s right, Harley Davidson, famous for its iconic motorcycles, diversified into the fragrance industry in the 1990s.<\/p>\n<p>A notable example of over-extending a brand, this perfume angered the Harley Davidson fanbase and prompted more careful diversification strategy from the company from then on.<\/p>\n<p>The lesson: Be careful of brand clashes when diversifying.<\/p>\n<\/details>\n<details id=\"e-n-accordion-item-1151\" >\n<summary data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1151\" >\n\t\t\t\t\t Virgin Cola<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"660\" height=\"495\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Virsion-cola.jpg\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Virsion-cola.jpg 1024w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Virsion-cola-300x225.jpg 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Virsion-cola-768x576.jpg 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Virsion-cola-16x12.jpg 16w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Virsion-cola-600x450.jpg 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Virsion-cola-67x50.jpg 67w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5 style=\"color: #000080;\">The Virgin Group, which began selling records, is a fantastic example of long-term diversification strategy in action, with Virgin Media, Virgin Holidays and Virgin Money enjoying considerable success.<\/h5>\n<h5>But even the best occasionally gets it wrong, which is exactly what happened when Virgin decided to take on Coca Cola and Pepsi with Virgin Cola. Virgin Cola only managed a market share of 3% in the UK.<\/h5>\n<h5>Because of the size of the Virgin Group, they were able to survive and move on from this failure. Smaller corporations may not have done<\/h5>\n<h5>The lesson: When diversifying, be realistic about your product&#8217;s appeal against that of your competition..<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1152\" >\n<summary data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1152\" >\n\t\t\t\t\t Google Glass<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Google-Glass.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Google-Glass.png 512w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Google-Glass-300x300.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Google-Glass-150x150.png 150w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Google-Glass-12x12.png 12w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Google-Glass-410x410.png 410w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Google-Glass-50x50.png 50w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5 style=\"color: #000080;\">Like Amazon and Apple, Google is a behemoth of a corporation, with near limitless budget, resources, and know-how.<\/h5>\n<h5>Despite this, they can also get diversification quite wrong &#8212; which is exactly what happened with their 2013 foray into wearable hardware, Google Glass Heralded as a wearable, user-friendly, non-intrusive alternative to a smart-phone.<\/h5>\n<h5>Google Glass was discontinued after just 2 years after complaints about poor battery, privacy concerns, numerous bugs and even a ban from use in public spaces.<\/h5>\n<\/details>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"506\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-1024x785.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-1024x785.png 1024w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-300x230.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-768x589.png 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-1536x1178.png 1536w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-2048x1571.png 2048w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-16x12.png 16w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-600x460.png 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Harlly-65x50.png 65w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>That&#8217;s right, Harley Davidson, famous for its iconic motorcycles, diversified into the fragrance industry in the 1990s.<\/p>\n<p>A notable example of over-extending a brand, this perfume angered the Harley Davidson fanbase and prompted more careful diversification strategy from the company from then on.<\/p>\n<p>The lesson: Be careful of brand clashes when diversifying.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"660\" height=\"495\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Virsion-cola.jpg\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Virsion-cola.jpg 1024w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Virsion-cola-300x225.jpg 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Virsion-cola-768x576.jpg 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Virsion-cola-16x12.jpg 16w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Virsion-cola-600x450.jpg 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Virsion-cola-67x50.jpg 67w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5 style=\"color: #000080;\">The Virgin Group, which began selling records, is a fantastic example of long-term diversification strategy in action, with Virgin Media, Virgin Holidays and Virgin Money enjoying considerable success.<\/h5>\n<h5>But even the best occasionally gets it wrong, which is exactly what happened when Virgin decided to take on Coca Cola and Pepsi with Virgin Cola. Virgin Cola only managed a market share of 3% in the UK.<\/h5>\n<h5>Because of the size of the Virgin Group, they were able to survive and move on from this failure. Smaller corporations may not have done<\/h5>\n<h5>The lesson: When diversifying, be realistic about your product&#8217;s appeal against that of your competition..<\/h5>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Google-Glass.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Google-Glass.png 512w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Google-Glass-300x300.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Google-Glass-150x150.png 150w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Google-Glass-12x12.png 12w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Google-Glass-410x410.png 410w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Google-Glass-50x50.png 50w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5 style=\"color: #000080;\">Like Amazon and Apple, Google is a behemoth of a corporation, with near limitless budget, resources, and know-how.<\/h5>\n<h5>Despite this, they can also get diversification quite wrong &#8212; which is exactly what happened with their 2013 foray into wearable hardware, Google Glass Heralded as a wearable, user-friendly, non-intrusive alternative to a smart-phone.<\/h5>\n<h5>Google Glass was discontinued after just 2 years after complaints about poor battery, privacy concerns, numerous bugs and even a ban from use in public spaces.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-35089","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 3: When Diversification goes wrong - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-3-when-diversification-goes-wrong-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 3: When Diversification goes wrong - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 3: Corporate Strategy &#8211; Part Two When Diversification goes wrong Diversification is not a sure-fire way to ensure success. 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Part Two When Diversification goes wrong Diversification is not a sure-fire way to ensure success. In fact, diversification as a business development strategy offers a considerably higher risk than product and market development or increased market penetration. This means it sometimes goes wrong. 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