{"id":35153,"date":"2025-09-21T21:33:10","date_gmt":"2025-09-21T21:33:10","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate-2\/lessons\/lesson-6crm-2\/"},"modified":"2025-09-21T21:33:10","modified_gmt":"2025-09-21T21:33:10","slug":"lesson-6crm-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-6crm-2\/","title":{"rendered":"Lesson 6:CRM"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"auto, (max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 6: Customer Relationship Management<br \/>\n<\/h2>\n<h3>CRM<br \/>\n<\/h3>\n<h5>(Build profitable relationships and create customer Delight)<\/h5>\n<h3>What&#8217;s (CRM) ?<br \/>\n<\/h3>\n<h5><font color=\"#000080\">Customer relationship management (CRM) marketing is a term referring to the strategies and tactics, as well as to the technologies supporting the execution of said strategies and tactics, marketers use it to manage the relationship with their customers throughout the customer lifecycle.<\/font><\/h5>\n<h5><font color=\"#000080\">The goal of CRM marketing is to improve and optimize customer relationships, in order to drive customer loyalty, retention, revenue and customer lifetime value.<\/font><\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-35153","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 6:CRM - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-6crm-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 6:CRM - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 6: Customer Relationship Management CRM (Build profitable relationships and create customer Delight) What&#8217;s (CRM) ? 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