{"id":35162,"date":"2025-09-21T21:33:11","date_gmt":"2025-09-21T21:33:11","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate-2\/lessons\/lesson-1marketing-mix-strategy-2\/"},"modified":"2025-09-21T21:33:11","modified_gmt":"2025-09-21T21:33:11","slug":"lesson-1marketing-mix-strategy-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-1marketing-mix-strategy-2\/","title":{"rendered":"Lesson 1:Marketing mix strategy"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 1: Definition of Strategic Marketing
\n<\/h2>\n

Marketing mix strategy
\n<\/h3>\n

Take a look at a sample marketing mix strategy:<\/h5>\n

\u00a0\t\t<\/p>\n

\n\n\t\t\t\t\t Product
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

    \n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tFeatures\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tQaulity\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tPackaging\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tWarranty\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tBranding\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tAfter sales services\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
    \n\n\t\t\t\t\t Place
    \n\t\t\t<\/path><\/svg>
    \n\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t<\/summary>\n

    \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

      \n
    • \n\t\t\t\t\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t\t\t\t\tChannel\n\t\t\t\t\t\t\t\t\t<\/li>\n
    • \n\t\t\t\t\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t\t\t\t\tExposure\n\t\t\t\t\t\t\t\t\t<\/li>\n
    • \n\t\t\t\t\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t\t\t\t\tlocation\n\t\t\t\t\t\t\t\t\t<\/li>\n
    • \n\t\t\t\t\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t\t\t\t\ttransit\n\t\t\t\t\t\t\t\t\t<\/li>\n
    • \n\t\t\t\t\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t\t\t\t\tStorage\n\t\t\t\t\t\t\t\t\t<\/li>\n
    • \n\t\t\t\t\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t\t\t\t\tCoverage\n\t\t\t\t\t\t\t\t\t<\/li>\n
    • \n\t\t\t\t\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t\t\t\t\tPromotion\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
      \n\n\t\t\t\t\t Price
      \n\t\t\t<\/path><\/svg>
      \n\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t<\/summary>\n

      \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

        \n
      • \n\t\t\t\t\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t\t\t\t\tPrice level\n\t\t\t\t\t\t\t\t\t<\/li>\n
      • \n\t\t\t\t\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t\t\t\t\tFlexibility\n\t\t\t\t\t\t\t\t\t<\/li>\n
      • \n\t\t\t\t\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t\t\t\t\tDiscount\n\t\t\t\t\t\t\t\t\t<\/li>\n
      • \n\t\t\t\t\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t\t\t\t\tAllownce\n\t\t\t\t\t\t\t\t\t<\/li>\n
      • \n\t\t\t\t\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t\t\t\t\tPrice terms\n\t\t\t\t\t\t\t\t\t<\/li>\n
      • \n\t\t\t\t\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t\t\t\t\tPerceived value\n\t\t\t\t\t\t\t\t\t<\/li>\n
      • \n\t\t\t\t\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t\t\t\t\tPromotion\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
        \n\n\t\t\t\t\t People
        \n\t\t\t<\/path><\/svg>
        \n\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t<\/summary>\n

        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

          \n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tRecruiting\n\t\t\t\t\t\t\t\t\t<\/li>\n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tTraining\n\t\t\t\t\t\t\t\t\t<\/li>\n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tMotivation\n\t\t\t\t\t\t\t\t\t<\/li>\n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tReward\n\t\t\t\t\t\t\t\t\t<\/li>\n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tTeam Work\n\t\t\t\t\t\t\t\t\t<\/li>\n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tResearch\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n

          \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

            \n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tFeatures\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tQaulity\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tPackaging\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tWarranty\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tBranding\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tAfter sales services\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n

            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

              \n
            • \n\t\t\t\t\t\t\t<\/path><\/svg>
              \n\t\t\t\t\t\t\t\t\t\tChannel\n\t\t\t\t\t\t\t\t\t<\/li>\n
            • \n\t\t\t\t\t\t\t<\/path><\/svg>
              \n\t\t\t\t\t\t\t\t\t\tExposure\n\t\t\t\t\t\t\t\t\t<\/li>\n
            • \n\t\t\t\t\t\t\t<\/path><\/svg>
              \n\t\t\t\t\t\t\t\t\t\tlocation\n\t\t\t\t\t\t\t\t\t<\/li>\n
            • \n\t\t\t\t\t\t\t<\/path><\/svg>
              \n\t\t\t\t\t\t\t\t\t\ttransit\n\t\t\t\t\t\t\t\t\t<\/li>\n
            • \n\t\t\t\t\t\t\t<\/path><\/svg>
              \n\t\t\t\t\t\t\t\t\t\tStorage\n\t\t\t\t\t\t\t\t\t<\/li>\n
            • \n\t\t\t\t\t\t\t<\/path><\/svg>
              \n\t\t\t\t\t\t\t\t\t\tCoverage\n\t\t\t\t\t\t\t\t\t<\/li>\n
            • \n\t\t\t\t\t\t\t<\/path><\/svg>
              \n\t\t\t\t\t\t\t\t\t\tPromotion\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n

              \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

                \n
              • \n\t\t\t\t\t\t\t<\/path><\/svg>
                \n\t\t\t\t\t\t\t\t\t\tPrice level\n\t\t\t\t\t\t\t\t\t<\/li>\n
              • \n\t\t\t\t\t\t\t<\/path><\/svg>
                \n\t\t\t\t\t\t\t\t\t\tFlexibility\n\t\t\t\t\t\t\t\t\t<\/li>\n
              • \n\t\t\t\t\t\t\t<\/path><\/svg>
                \n\t\t\t\t\t\t\t\t\t\tDiscount\n\t\t\t\t\t\t\t\t\t<\/li>\n
              • \n\t\t\t\t\t\t\t<\/path><\/svg>
                \n\t\t\t\t\t\t\t\t\t\tAllownce\n\t\t\t\t\t\t\t\t\t<\/li>\n
              • \n\t\t\t\t\t\t\t<\/path><\/svg>
                \n\t\t\t\t\t\t\t\t\t\tPrice terms\n\t\t\t\t\t\t\t\t\t<\/li>\n
              • \n\t\t\t\t\t\t\t<\/path><\/svg>
                \n\t\t\t\t\t\t\t\t\t\tPerceived value\n\t\t\t\t\t\t\t\t\t<\/li>\n
              • \n\t\t\t\t\t\t\t<\/path><\/svg>
                \n\t\t\t\t\t\t\t\t\t\tPromotion\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n

                \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

                  \n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tRecruiting\n\t\t\t\t\t\t\t\t\t<\/li>\n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tTraining\n\t\t\t\t\t\t\t\t\t<\/li>\n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tMotivation\n\t\t\t\t\t\t\t\t\t<\/li>\n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tReward\n\t\t\t\t\t\t\t\t\t<\/li>\n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tTeam Work\n\t\t\t\t\t\t\t\t\t<\/li>\n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tResearch\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-35162","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 1:Marketing mix strategy - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-1marketing-mix-strategy-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 1:Marketing mix strategy - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 1: Definition of Strategic Marketing Marketing mix strategy Take a look at a sample marketing mix strategy: \u00a0 Product Features Qaulity Packaging Warranty Branding After sales services Place Channel Exposure location transit Storage Coverage Promotion Price Price level Flexibility Discount Allownce Price terms Perceived value Promotion People Recruiting Training Motivation Reward Team Work Research […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-1marketing-mix-strategy-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Certifeka-edu\" \/>\n<meta property=\"og:image\" content=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"webpage\"],\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/sample-course\\\/lessons\\\/lesson-1marketing-mix-strategy-2\\\/\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/sample-course\\\/lessons\\\/lesson-1marketing-mix-strategy-2\\\/\",\"name\":\"Lesson 1:Marketing mix strategy - 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