{"id":35172,"date":"2025-09-21T21:33:11","date_gmt":"2025-09-21T21:33:11","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate-2\/lessons\/lesson-2-corporate-strategy-main-tasks-allocation-of-resources-2\/"},"modified":"2025-09-21T21:33:11","modified_gmt":"2025-09-21T21:33:11","slug":"lesson-2-corporate-strategy-main-tasks-allocation-of-resources-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-2-corporate-strategy-main-tasks-allocation-of-resources-2\/","title":{"rendered":"Lesson 2: Corporate strategy main tasks – Allocation of Resources"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 2: Corporate Strategy VS. Marketing Strategy
\n<\/h2>\n

Corporate strategy main tasks- Allocation of Resources
\n<\/h3>\n

The allocation of resources at a firm focuses mostly on two resources: people and capital.<\/h5>\n
In an effort to maximize the value of the entire firm, leaders must determine how to allocate these resources to the various businesses or business units to make the whole greater than the sum of the parts.<\/h5>\n
Key factors related to the allocation of resources are:<\/h5>\n
\n\n\t\t\t\t\t People
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n
Identifying core competencies and ensuring they are well distributed across the firm<\/h5>\n
Moving leaders to the places they are needed most and add the most value (changes over time, based on priorities)<\/h5>\n
Ensuring an appropriate supply of talent is available to all businesses<\/h5>\n

\u00a0
\n\t\t\t\t\t<\/details>\n

\n\n\t\t\t\t\t Capital
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n
Allocating capital across businesses so it earns the highest risk-adjusted return<\/h5>\n
Analyzing external opportunities (mergers and acquisitions) and allocating capital between internal (projects) and external opportunities<\/h5>\n<\/details>\n
Identifying core competencies and ensuring they are well distributed across the firm<\/h5>\n
Moving leaders to the places they are needed most and add the most value (changes over time, based on priorities)<\/h5>\n
Ensuring an appropriate supply of talent is available to all businesses<\/h5>\n

\u00a0<\/p>\n

Allocating capital across businesses so it earns the highest risk-adjusted return<\/h5>\n
Analyzing external opportunities (mergers and acquisitions) and allocating capital between internal (projects) and external opportunities<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-35172","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 2: Corporate strategy main tasks - Allocation of Resources - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-2-corporate-strategy-main-tasks-allocation-of-resources-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 2: Corporate strategy main tasks - Allocation of Resources - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 2: Corporate Strategy VS. 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