{"id":35202,"date":"2025-09-21T21:33:13","date_gmt":"2025-09-21T21:33:13","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate-2\/lessons\/lesson-4-create-audience-segments-2\/"},"modified":"2025-09-21T21:33:13","modified_gmt":"2025-09-21T21:33:13","slug":"lesson-4-create-audience-segments-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-4-create-audience-segments-2\/","title":{"rendered":"Lesson 4: Create audience segments"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 4: Designing Marketing Strategy
\n<\/h2>\n

Create audience segments
\n<\/h3>\n

Now that you’ve adequately defined your target market, it’s time to segment it using geographical, demographic, behavioral, and psychographic variables.<\/h5>\n
Each segmentation variable helps you tap into a different aspect of your audience and when you use them in unison you can create niche segments that really make an impact on your overall marketing effort.<\/h5>\n

\u00a0\t\t<\/p>\n

Example,
\nAudience segments
\n<\/h3>\n

if you split your serviceable obtainable market into men vs women (demographic variables) you are still left with a pretty broad audience segment.<\/h5>\n
However, if you start layering other segmentation variables on top, you can create a precise audience that you can make the biggest impact.<\/h5>\n
Perhaps you go after women (demographics) in the United States (geographics) who prefer to spend money on luxury products (psychographics) who follow you on social media or have visited your website in the past (behavior).<\/h5>\n
As you can see, this layering method creates a hyper-focused audience segment<\/h5>\n
that allows you to create an extremely personalized experience.<\/h5>\n
And as we mentioned before, personalization has a huge impact on the success of your marketing efforts.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-35202","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 4: Create audience segments - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-4-create-audience-segments-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 4: Create audience segments - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 4: Designing Marketing Strategy Create audience segments Now that you’ve adequately defined your target market, it’s time to segment it using geographical, demographic, behavioral, and psychographic variables. 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