{"id":35229,"date":"2025-09-21T21:33:15","date_gmt":"2025-09-21T21:33:15","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate-2\/lessons\/lesson-6what-is-crm-automation-2\/"},"modified":"2025-09-21T21:33:15","modified_gmt":"2025-09-21T21:33:15","slug":"lesson-6what-is-crm-automation-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-6what-is-crm-automation-2\/","title":{"rendered":"Lesson 6:What is CRM Automation?"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 6: Customer Relationship Management
\n<\/h2>\n

What is CRM Automation?
\n<\/h3>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

CRM automation describes a set of processes executed by software to automatically respond to customer activities and improve the overall customer relationship with brands.<\/h5>\n
When implemented fully, CRM automation kicks in from the very first interaction a potential customer has with a brand and continues throughout the customer lifecycle.<\/h5>\n
The automated system captures relevant data about every customer and their activities and automatically generates personalized and relevant customer communications.<\/h5>\n
The content of these communications varies according to the nature of the customer, the type of interaction, and the stage in the customer journey that which the interaction occurred.<\/h5>\n

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