{"id":35260,"date":"2025-09-21T21:33:17","date_gmt":"2025-09-21T21:33:17","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate-2\/lessons\/lesson-2-marketing-audit-types-2\/"},"modified":"2025-09-21T21:33:17","modified_gmt":"2025-09-21T21:33:17","slug":"lesson-2-marketing-audit-types-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-2-marketing-audit-types-2\/","title":{"rendered":"Lesson 2: Marketing Audit Types"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"auto, (max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 1: Marketing Plan<br \/>\n<\/h2>\n<h3>Marketing Audit Types<br \/>\n<\/h3>\n<h5>Marketing Audit Types &#8220;Three main audit types &#8220;<\/h5>\n<details id=\"e-n-accordion-item-1740\" open>\n<summary data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1740\" >\n\t\t\t\t\t A SWOT analysis<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5 tabindex=\"0\" data-element-id=\"ebookHeading4\" data-node-type=\"text\" data-magic=\"col-description\">Focuses on strengths, weaknesses, opportunities and threats.<\/h5>\n<h5 tabindex=\"0\" data-element-id=\"ebookHeading4\" data-node-type=\"text\" data-magic=\"col-description\">Strengths and weakness are both internal aspects, while opportunities and threats are both external.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1741\" >\n<summary data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1741\" >\n\t\t\t\t\t The PEST<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Marketing plan audit model acknowledges there is an internal environment as well as an external environment &#8212; referred to as the micro-environment &#8212; encompassing factors such as customers, manufacturers, and competitors.<\/h5>\n<h5>However, the focus of this audit type is on the macro-environment: political, economic, socio-cultural, and technological factors.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1742\" >\n<summary data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1742\" >\n\t\t\t\t\t  The Five Forces Analysis<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Focuses on the external factors of the larger aspect of the business instead of simply the product or product line.<\/h5>\n<h5>This analysis consists of the threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products and competitive rivalry.<\/h5>\n<\/details>\n<h5 tabindex=\"0\" data-element-id=\"ebookHeading4\" data-node-type=\"text\" data-magic=\"col-description\">Focuses on strengths, weaknesses, opportunities and threats.<\/h5>\n<h5 tabindex=\"0\" data-element-id=\"ebookHeading4\" data-node-type=\"text\" data-magic=\"col-description\">Strengths and weakness are both internal aspects, while opportunities and threats are both external.<\/h5>\n<h5>Marketing plan audit model acknowledges there is an internal environment as well as an external environment &#8212; referred to as the micro-environment &#8212; encompassing factors such as customers, manufacturers, and competitors.<\/h5>\n<h5>However, the focus of this audit type is on the macro-environment: political, economic, socio-cultural, and technological factors.<\/h5>\n<h5>Focuses on the external factors of the larger aspect of the business instead of simply the product or product line.<\/h5>\n<h5>This analysis consists of the threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products and competitive rivalry.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-35260","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 2: Marketing Audit Types - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-2-marketing-audit-types-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 2: Marketing Audit Types - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 1: Marketing Plan Marketing Audit Types Marketing Audit Types &#8220;Three main audit types &#8220; 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