{"id":35279,"date":"2025-09-21T21:33:18","date_gmt":"2025-09-21T21:33:18","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate-2\/lessons\/lesson-5brand-image-2\/"},"modified":"2025-09-21T21:33:18","modified_gmt":"2025-09-21T21:33:18","slug":"lesson-5brand-image-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-5brand-image-2\/","title":{"rendered":"Lesson 5:Brand Image"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 5: Branding
\n<\/h2>\n

Brand Image:
\n<\/h3>\n

In others words, brand associations are the other informational nodes linked to the brand node in memory and contain the meaning of the brand for consumers.<\/h5>\n
Brand associations may be either brand attributes (those descriptive features that characterize a product or service), brand benefits ( the personal value and meaning that consumers attach to the product or service attributes)<\/h5>\n
Consumers form beliefs about brand attributes and benefits in different ways which represent brand associations<\/h5>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

In short, to create the differential response that leads to CBBE.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-35279","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 5:Brand Image - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-5brand-image-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 5:Brand Image - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 5: Branding Brand Image: In others words, brand associations are the other informational nodes linked to the brand node in memory and contain the meaning of the brand for consumers. 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