{"id":35357,"date":"2025-09-21T21:33:22","date_gmt":"2025-09-21T21:33:22","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate-2\/lessons\/lesson-3-buying-jobs-2\/"},"modified":"2025-09-21T21:33:22","modified_gmt":"2025-09-21T21:33:22","slug":"lesson-3-buying-jobs-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-3-buying-jobs-2\/","title":{"rendered":"Lesson 3: &#8220;Buying jobs&#8221;"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"auto, (max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 3: B2B Buyers Survey<br \/>\n<\/h2>\n<h3>4. &#8220;Buying jobs&#8221;<br \/>\n<\/h3>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"345\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Buying-jobs-1024x536.jpg\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Buying-jobs-1024x536.jpg 1024w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Buying-jobs-300x157.jpg 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Buying-jobs-768x402.jpg 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Buying-jobs-18x9.jpg 18w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Buying-jobs-600x314.jpg 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Buying-jobs-96x50.jpg 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Buying-jobs.jpg 1200w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>Considering 77 percent of B2B buyers said that their latest purchase was very complex or difficult, it&#8217;s important to understand what a customer&#8217;s experience is like.<\/h5>\n<h5>Gartner identified six &#8220;buying jobs&#8221; to help guide sales-peoples as customers navigate through a complex purchase. These jobs must be completed to the satisfaction of the buyer to finalize a purchase.<\/h5>\n<h5>It&#8217;s important to remember that a buyer&#8217;s journey is not linear.<\/h5>\n<h5>Remember, each decision-maker will be armed with their own 4-5 pieces of information which directly influences their perception.<\/h5>\n<h5>Times that by four or even ten decision-makers, and you can see how complex the buyer&#8217;s journey becomes.<\/h5>\n<h3>These jobs include:<\/h3>\n<details id=\"e-n-accordion-item-2200\" open>\n<summary data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2200\" >\n\t\t\t\t\t  \u2022 Problem identification<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5 tabindex=\"0\" data-element-id=\"ebookHeading4\" data-node-type=\"text\" data-magic=\"col-description\">Acknowledging that they need to do something about&#8230;<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-2201\" >\n<summary data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2201\" >\n\t\t\t\t\t  \u2022 Solution exploration<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>What&#8217;s available to solve their problem?<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-2202\" >\n<summary data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2202\" >\n\t\t\t\t\t  \u2022 Supplier selection<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Does the product or service available to the company do what they need it to?<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-2203\" >\n<summary data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2203\" >\n\t\t\t\t\t \u2022 Validation<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>While a company may think that they know the best solution, they need to be sure.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-2204\" >\n<summary data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2204\" >\n\t\t\t\t\t  \u2022 Consensus creation<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Everyone needs to get on board.<\/h5>\n<\/details>\n<h5 tabindex=\"0\" data-element-id=\"ebookHeading4\" data-node-type=\"text\" data-magic=\"col-description\">Acknowledging that they need to do something about&#8230;<\/h5>\n<h5>What&#8217;s available to solve their problem?<\/h5>\n<h5>Does the product or service available to the company do what they need it to?<\/h5>\n<h5>While a company may think that they know the best solution, they need to be sure.<\/h5>\n<h5>Everyone needs to get on board.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-35357","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized 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