{"id":39623,"date":"2025-10-14T13:46:38","date_gmt":"2025-10-14T13:46:38","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-human-resources-management-professional-certificate-2\/lessons\/lesson-2-introduction-4\/"},"modified":"2025-10-14T13:46:38","modified_gmt":"2025-10-14T13:46:38","slug":"lesson-2-introduction-4","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-2-introduction-4\/","title":{"rendered":"Lesson 2: Introduction"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"auto, (max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 2 : Business Markets &amp; External Environment<br \/>\n<\/h2>\n<h3>Business Markets &amp; External Environment<br \/>\n<\/h3>\n<h5>Businesses operate in a dynamic environment that has a direct influence on how they operate and whether they will achieve their objectives.<\/h5>\n<h5>This external business environment consists of various organisations and forces that can be analysed using different tools.<\/h5>\n<h5>Some may believe that such tools are used in Strategic Management. However, literature is supporting the use of these tools from a Human Resource perspective.<\/h5>\n<h5>Thus, when implementing those tools, we shall consider the HR side of the story.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-39623","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 2: Introduction - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-2-introduction-4\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 2: Introduction - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 2 : Business Markets &amp; External Environment Business Markets &amp; External Environment Businesses operate in a dynamic environment that has a direct influence on how they operate and whether they will achieve their objectives. 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