{"id":40335,"date":"2025-10-14T13:55:55","date_gmt":"2025-10-14T13:55:55","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/finance-for-strategic-managers-accounting-professional-certificate-2\/lessons\/lesson-9-tools-to-evaluate-the-significance-of-financial-statement-data-2\/"},"modified":"2025-10-14T13:55:55","modified_gmt":"2025-10-14T13:55:55","slug":"lesson-9-tools-to-evaluate-the-significance-of-financial-statement-data-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-9-tools-to-evaluate-the-significance-of-financial-statement-data-2\/","title":{"rendered":"Lesson 9: tools to evaluate the significance of financial statement data."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"auto, (max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 9: Financial Statement Analysis<br \/>\n<\/h2>\n<h3>Horizontal analysis<br \/>\n<\/h3>\n<h5>Also called trend analysis, is a technique for evaluating a series of financial statement data over a period of time.<\/h5>\n<h5>Its purpose is to determine the increase or decrease that has taken place.<\/h5>\n<h5>This change may be expressed as either an amount or a percentage.<\/h5>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/example.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/example.png 512w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/example-300x300.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/example-150x150.png 150w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/example-12x12.png 12w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/example-410x410.png 410w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/example-50x50.png 50w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"70\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis1.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis1.png 881w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis1-300x32.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis1-768x82.png 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis1-18x2.png 18w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis1-600x64.png 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis1-220x23.png 220w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>If we assume that 2011 is the base year, we can measure all percentage increases or decreases from this base period amount as follows.<\/h5>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"69\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis2.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis2.png 883w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis2-300x31.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis2-768x80.png 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis2-18x2.png 18w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis2-600x63.png 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis2-220x23.png 220w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>For example, we can determine that net sales for Macy&#8217;s increased from 2011 to 2012 approximately 4.9% [($27,686 &#8211; $26,405) \/ $26,405].<\/h5>\n<h5>Similarly, we can determine that net sales increased from 2011 to 2013 approximately 5.8% [($27,931 &#8211; $26,405) \/ $26,405].<\/h5>\n<h5>Alternatively, we can express current year sales as a percentage of the base period<\/h5>\n<h5>We do this by dividing the current year amount by the base year amount, as shown below.<\/h5>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"111\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis3.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis3.png 561w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis3-300x59.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis3-18x4.png 18w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis3-220x44.png 220w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"119\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis4-1024x184.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis4-1024x184.png 1024w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis4-300x54.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis4-768x138.png 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis4-18x3.png 18w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis4-600x108.png 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis4-220x39.png 220w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/Horizontal-analysis4.png 1060w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>BALANCE SHEET<\/h3>\n<h5>To further illustrate horizontal analysis, we will use the financial statements of Quality Department Store Inc., a fictional retailer.<\/h5>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"262\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/BALANCE-SHEET-1024x407.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/BALANCE-SHEET-1024x407.png 1024w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/BALANCE-SHEET-300x119.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/BALANCE-SHEET-768x305.png 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/BALANCE-SHEET-18x7.png 18w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/BALANCE-SHEET-600x238.png 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/BALANCE-SHEET-126x50.png 126w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/BALANCE-SHEET.png 1032w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>INCOME STATEMENT<br \/>\n<\/h3>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"339\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/INCOME-STATEMENT.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/INCOME-STATEMENT.png 996w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/INCOME-STATEMENT-300x154.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/INCOME-STATEMENT-768x395.png 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/INCOME-STATEMENT-18x9.png 18w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/INCOME-STATEMENT-600x308.png 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/INCOME-STATEMENT-97x50.png 97w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>RETAINED EARNINGS STATEMENT<br \/>\n<\/h3>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"195\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/RETAINED-EARNINGS-STATEMENT-1024x303.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/RETAINED-EARNINGS-STATEMENT-1024x303.png 1024w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/RETAINED-EARNINGS-STATEMENT-300x89.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/RETAINED-EARNINGS-STATEMENT-768x227.png 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/RETAINED-EARNINGS-STATEMENT-18x5.png 18w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/RETAINED-EARNINGS-STATEMENT-600x178.png 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/RETAINED-EARNINGS-STATEMENT-169x50.png 169w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/08\/RETAINED-EARNINGS-STATEMENT.png 1284w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>Horizontal analysis advantage &amp; disadvantage<\/h3>\n<details id=\"e-n-accordion-item-1820\" open>\n<summary data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1820\" >\n\t\t\t\t\t Advantage :<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>straightforward and is quite useful.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1821\" >\n<summary data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1821\" >\n\t\t\t\t\t  Disadvantage:<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>&#8211; If an item has no value in a base year or preceding year but does have a value in the next year, we cannot compute a percentage change.<\/h5>\n<h5>&#8211; Similarly, if a negative amount appears in the base or preceding period and a positive amount exists the following year (or vice versa), no percentage change can be computed<\/h5>\n<\/details>\n<h5>straightforward and is quite useful.<\/h5>\n<h5>&#8211; If an item has no value in a base year or preceding year but does have a value in the next year, we cannot compute a percentage change.<\/h5>\n<h5>&#8211; Similarly, if a negative amount appears in the base or preceding period and a positive amount exists the following year (or vice versa), no percentage change can be computed<\/h5>\n","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-40335","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 9: tools to evaluate the significance of financial statement data. - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, 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Its purpose is to determine the increase or decrease that has taken place. This change may be expressed as either an amount or a percentage. 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