{"id":40910,"date":"2025-10-14T14:04:11","date_gmt":"2025-10-14T14:04:11","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate-3\/lessons\/lesson-9-fire-triangle-2\/"},"modified":"2025-10-14T14:04:11","modified_gmt":"2025-10-14T14:04:11","slug":"lesson-9-fire-triangle-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-9-fire-triangle-2\/","title":{"rendered":"Lesson 9: Fire Triangle"},"content":{"rendered":"<p><img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 9: Crisis communication<\/h2>\n<h3>The crisis major categories.<br \/>\n<\/h3>\n<h5>Explain the 3 factors that can STOP the spread of the crisis, or facilitate its control and resolution.It is a good start to organise a basic prevention plan.<br \/>It&#8217;s similar to putting out a fire.<\/h5>\n<h5>To burn, a fire requires three things: heat (energy), fuel, and oxygen (speed). Remove any of those elements, and the fire will go out. Something has gone wrong in a crisis communications situation, and your brand is on fire.<\/h5>\n<h5>Then there&#8217;s something you did or are responsible for &#8211; the fuel.<br \/>There&#8217;s the heat, the energy of public opinion.<br \/>oxygen is your rate of reaction to it.<br \/>As with real fires, denying the fire any of these sources breaks the chain reaction that causes fire, causing it to burn out.<\/h5>\n<details id=\"e-n-accordion-item-1150\" open>\n<summary data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1150\" >\n\t\t\t\t\t Knowledge (Fuel):<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Denying gasoline to the fire is crisis communication&#8217;s counterpart.<br \/>You eliminate gossip and word of mouth by offering accurate knowledge and information. People frequently use their own suspicions to fill in knowledge gaps during times of crisis.<br \/>Facts eliminate guesswork, leaving their minds with fewer possibilities.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1151\" >\n<summary data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1151\" >\n\t\t\t\t\t Speed (Oxygen):<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5 style=\"color: #000080;\">Denying the fire oxygen is crisis communications&#8217; equivalent of doing so.<br \/>The sooner you respond and act in response to a crisis, the sooner you can prevent it from blowing out of hand.<br \/>Speed is essential in most situations, and by moving ahead of the news cycle and making a juicy story &#8220;old news,&#8221; what could be an explosive backdraft if allowed to build up may instead be confined to a steady, manageable burn.<\/p>\n<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1152\" >\n<summary data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1152\" >\n\t\t\t\t\t Ownership (Heat):<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>The crisis management equivalent of turning off the fire&#8217;s heat.<br \/>being upfront with the public, accepting accountability for a situation, and being honest about what you did or what you&#8217;re going to do to stop it from happening again.<br \/>By taking responsibility for it up front, you prevent others from piling on to assign blame; instead, they can only agree with you.<\/h5>\n<\/details>\n<h5>Denying gasoline to the fire is crisis communication&#8217;s counterpart.<br \/>You eliminate gossip and word of mouth by offering accurate knowledge and information. People frequently use their own suspicions to fill in knowledge gaps during times of crisis.<br \/>Facts eliminate guesswork, leaving their minds with fewer possibilities.<\/h5>\n<h5 style=\"color: #000080;\">Denying the fire oxygen is crisis communications&#8217; equivalent of doing so.<br \/>The sooner you respond and act in response to a crisis, the sooner you can prevent it from blowing out of hand.<br \/>Speed is essential in most situations, and by moving ahead of the news cycle and making a juicy story &#8220;old news,&#8221; what could be an explosive backdraft if allowed to build up may instead be confined to a steady, manageable burn.<\/p>\n<\/h5>\n<h5>The crisis management equivalent of turning off the fire&#8217;s heat.<br \/>being upfront with the public, accepting accountability for a situation, and being honest about what you did or what you&#8217;re going to do to stop it from happening again.<br \/>By taking responsibility for it up front, you prevent others from piling on to assign blame; instead, they can only agree with you.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-40910","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 9: Fire Triangle - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-9-fire-triangle-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 9: Fire Triangle - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 9: Crisis communication The crisis major categories. 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