{"id":41003,"date":"2025-10-14T14:04:15","date_gmt":"2025-10-14T14:04:15","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate-3\/lessons\/lesson-5-process-evaluation-is-the-second-kind-2\/"},"modified":"2025-10-14T14:04:15","modified_gmt":"2025-10-14T14:04:15","slug":"lesson-5-process-evaluation-is-the-second-kind-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-5-process-evaluation-is-the-second-kind-2\/","title":{"rendered":"Lesson 5: Process Evaluation is the second kind."},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 5: Media Evaluation and Campaign Evaluation
\n<\/h2>\n

Process Evaluation is the second kind.
\n<\/h3>\n

Here, communication strategists keep an eye on ongoing tasks as a plan is put into action and keep track of certain immediate results (such reach and distribution through direct or indirect channels) and outtakes (e.g. message receipt, attention, engagement).<\/h5>\n
In this phase, operations are assessed, and it is determined whether procedures are “on track.”<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-41003","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 5: Process Evaluation is the second kind. - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-5-process-evaluation-is-the-second-kind-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 5: Process Evaluation is the second kind. - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 5: Media Evaluation and Campaign Evaluation Process Evaluation is the second kind. 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