{"id":41027,"date":"2025-10-14T14:04:16","date_gmt":"2025-10-14T14:04:16","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate-3\/lessons\/lesson-7-stakeholders-vs-external-audience-2\/"},"modified":"2025-10-14T14:04:16","modified_gmt":"2025-10-14T14:04:16","slug":"lesson-7-stakeholders-vs-external-audience-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-7-stakeholders-vs-external-audience-2\/","title":{"rendered":"Lesson 7: Stakeholders Vs. External audience"},"content":{"rendered":"<p><img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 7: Corporate Communication Vs Public Relations<br \/>\n<\/h2>\n<h3>Stakeholders and external audience.<\/h3>\n<h5>From the viewpoint of both of these types of stakeholders, it tends to maintain the image.<\/h5>\n<h5>Additionally, it aspires to improve its relationships with those two.<br \/>In terms of business communication, the brand&#8217;s mission and vision are frequently the foundation.<br \/>It&#8217;s a continuous action.<\/h5>\n<h5>Through their behaviors, they should support what the purpose and vision demand.<br \/>In contrast, PR is more often a need-specific activity that is goal-based.<\/h5>\n<h5>Any crisis or unanticipated issue can be resolved via PR.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-41027","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 7: Stakeholders Vs. 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