{"id":41049,"date":"2025-10-14T14:04:17","date_gmt":"2025-10-14T14:04:17","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate-3\/lessons\/lesson-5-summative-assessment-is-the-third-kind-2\/"},"modified":"2025-10-14T14:04:17","modified_gmt":"2025-10-14T14:04:17","slug":"lesson-5-summative-assessment-is-the-third-kind-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-5-summative-assessment-is-the-third-kind-2\/","title":{"rendered":"Lesson 5: Summative Assessment is the third kind."},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 5: Media Evaluation and Campaign Evaluation
\n<\/h2>\n

Summative Assessment is the third kind.<\/h3>\n

Here, communication evaluators evaluate activities, campaigns, or programmes’ communication effects or outcomes, specifically the extent to which they have achieved their goals in line with the previously developed communication strategy.<\/h5>\n
Second, they assess the impact of communication at the organisational level, i.e., if corporate goals, enterprise goals, or even business unit\/functional objectives are being accomplished.<\/h5>\n
Additionally, this last stage offers feedback, understanding, and knowledge for broader corporate strategy and future scenario evaluations.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-41049","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 5: Summative Assessment is the third kind. - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-5-summative-assessment-is-the-third-kind-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 5: Summative Assessment is the third kind. - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 5: Media Evaluation and Campaign Evaluation Summative Assessment is the third kind. Here, communication evaluators evaluate activities, campaigns, or programmes’ communication effects or outcomes, specifically the extent to which they have achieved their goals in line with the previously developed communication strategy. 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