{"id":41240,"date":"2025-10-14T14:05:45","date_gmt":"2025-10-14T14:05:45","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/research-for-strategic-development-professional-certificate-2\/lessons\/lesson-2-primary-and-secondary-data-primary-data-2\/"},"modified":"2025-10-14T14:05:45","modified_gmt":"2025-10-14T14:05:45","slug":"lesson-2-primary-and-secondary-data-primary-data-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-2-primary-and-secondary-data-primary-data-2\/","title":{"rendered":"Lesson 2: Primary and Secondary data &#8211; Primary Data"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"auto, (max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 2: Data Quality testing &amp; Data types<\/h2>\n<h3>Primary  data<\/h3>\n<h5>Primary research is defined as a methodology used by researchers to collect data directly, rather than depending on data collected from previously done research.<\/h5>\n<h5>Technically, they &#8220;own&#8221; the data.<\/h5>\n<h5>Primary research is solely carried out to address a certain problem, which requires in-depth analysis.<\/h5>\n<h5>Examples of primary research data:<\/h5>\n<details id=\"e-n-accordion-item-9780\" open>\n<summary data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-9780\" >\n\t\t\t\t\t Interviews (telephonic or face-to-face):<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Conducting interviews is a qualitative research method to collect data and has been a popular method for ages.<\/h5>\n<h5>These interviews can be conducted in person (face-to-face) or over the telephone.<\/h5>\n<h5>Interviews are an open-ended method that involves dialogues or interactions between the interviewer (researcher) and interviewee (respondent).<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-9781\" >\n<summary data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9781\" >\n\t\t\t\t\t Online surveys:<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Once conducted with pen and paper, surveys have come a long way since then.<\/h5>\n<h5>Today, most researchers use online surveys to send it to respondents to gather information from them.<\/h5>\n<h5>Online surveys are convenient and can be sent by email or can be filled out online.<\/h5>\n<h5>These can be accessed on handheld devices like smartphones, tablets, Ipads, and similar devices.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-9782\" >\n<summary data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9782\" >\n\t\t\t\t\t  Focus groups:<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>This popular research technique is used to collect data from a small group of people, usually restricted to 6-10.<\/h5>\n<h5>Focus group brings together people who are experts in the subject matter, for which research is being conducted.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-9783\" >\n<summary data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9783\" >\n\t\t\t\t\t Observations:<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>In this primary research method, there is no direct interaction between the researcher and the person\/consumer being observed.<\/h5>\n<h5>The researcher observes the reactions of a subject and makes notes.<\/h5>\n<\/details>\n<h5>Conducting interviews is a qualitative research method to collect data and has been a popular method for ages.<\/h5>\n<h5>These interviews can be conducted in person (face-to-face) or over the telephone.<\/h5>\n<h5>Interviews are an open-ended method that involves dialogues or interactions between the interviewer (researcher) and interviewee (respondent).<\/h5>\n<h5>Once conducted with pen and paper, surveys have come a long way since then.<\/h5>\n<h5>Today, most researchers use online surveys to send it to respondents to gather information from them.<\/h5>\n<h5>Online surveys are convenient and can be sent by email or can be filled out online.<\/h5>\n<h5>These can be accessed on handheld devices like smartphones, tablets, Ipads, and similar devices.<\/h5>\n<h5>This popular research technique is used to collect data from a small group of people, usually restricted to 6-10.<\/h5>\n<h5>Focus group brings together people who are experts in the subject matter, for which research is being conducted.<\/h5>\n<h5>In this primary research method, there is no direct interaction between the researcher and the person\/consumer being observed.<\/h5>\n<h5>The researcher observes the reactions of a subject and makes notes.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-41240","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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