{"id":41379,"date":"2025-10-14T14:05:53","date_gmt":"2025-10-14T14:05:53","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/research-for-strategic-development-professional-certificate-2\/lessons\/lesson-3-lipton-case-study-set-up-the-target-audience-2\/"},"modified":"2025-10-14T14:05:53","modified_gmt":"2025-10-14T14:05:53","slug":"lesson-3-lipton-case-study-set-up-the-target-audience-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-3-lipton-case-study-set-up-the-target-audience-2\/","title":{"rendered":"Lesson 3: Lipton Case study – Set up the target audience"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 2: Improving research skills
\n<\/h2>\n

Set up the target audience<\/h3>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Set up the target audience for the Lipton Cardamom Tea will cover the following<\/h5>\n
\n\n\t\t\t\t\t Behavioral
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n
    \n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tOccasions: Regular, Special\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tBenefits: Taste, Aroma\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tUser Status: Ex-user, regular user, first-time user\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tLoyalty Status: Strong\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tUser Rates: Medium and heavyuser\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tReadiness State: Aware, interested, desirous Attitude Towards\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tProduct: Positive and Enthusiastic\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
    \n\n\t\t\t\t\t Geographic
    \n\t\t\t<\/path><\/svg>
    \n\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t<\/summary>\n
      \n
    • \n\t\t\t\t\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t\t\t\t\tAll Pakistani regionsAll\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
      \n\n\t\t\t\t\t Psychographic
      \n\t\t\t<\/path><\/svg>
      \n\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t<\/summary>\n
        \n
      • \n\t\t\t\t\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t\t\t\t\tSEC: Upper middles, lower\n\t\t\t\t\t\t\t\t\t<\/li>\n
      • \n\t\t\t\t\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t\t\t\t\tLife Style: Achievers\n\t\t\t\t\t\t\t\t\t<\/li>\n
      • \n\t\t\t\t\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t\t\t\t\tPersonality: Cultured, energetic\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
        \n\n\t\t\t\t\t Demographic
        \n\t\t\t<\/path><\/svg>
        \n\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t<\/summary>\n
          \n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tAge 12+\n\t\t\t\t\t\t\t\t\t<\/li>\n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tGender Male-Female\n\t\t\t\t\t\t\t\t\t<\/li>\n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tIncome: Rs 50000+\n\t\t\t\t\t\t\t\t\t<\/li>\n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tOccupation Professionals, Students, Managers, Officials\n\t\t\t\t\t\t\t\t\t<\/li>\n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tMarital Status: Single, Married, Divorced etc Education: Professionals, Graduates, Students\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
            \n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tOccasions: Regular, Special\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tBenefits: Taste, Aroma\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tUser Status: Ex-user, regular user, first-time user\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tLoyalty Status: Strong\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tUser Rates: Medium and heavyuser\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tReadiness State: Aware, interested, desirous Attitude Towards\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tProduct: Positive and Enthusiastic\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n
              \n
            • \n\t\t\t\t\t\t\t<\/path><\/svg>
              \n\t\t\t\t\t\t\t\t\t\tAll Pakistani regionsAll\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n
                \n
              • \n\t\t\t\t\t\t\t<\/path><\/svg>
                \n\t\t\t\t\t\t\t\t\t\tSEC: Upper middles, lower\n\t\t\t\t\t\t\t\t\t<\/li>\n
              • \n\t\t\t\t\t\t\t<\/path><\/svg>
                \n\t\t\t\t\t\t\t\t\t\tLife Style: Achievers\n\t\t\t\t\t\t\t\t\t<\/li>\n
              • \n\t\t\t\t\t\t\t<\/path><\/svg>
                \n\t\t\t\t\t\t\t\t\t\tPersonality: Cultured, energetic\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n
                  \n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tAge 12+\n\t\t\t\t\t\t\t\t\t<\/li>\n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tGender Male-Female\n\t\t\t\t\t\t\t\t\t<\/li>\n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tIncome: Rs 50000+\n\t\t\t\t\t\t\t\t\t<\/li>\n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tOccupation Professionals, Students, Managers, Officials\n\t\t\t\t\t\t\t\t\t<\/li>\n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tMarital Status: Single, Married, Divorced etc Education: Professionals, Graduates, Students\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n
                  The main reasons behind choosing the previously mentioned target audience are because Lipton Cardamom Tea has used concentrated niche marketing strategy.<\/h5>\n
                  Lipton has chosen Niche marketing because it goes for a large share of one or few segments.<\/h5>\n
                  The aroma and essence are not the need of everyone, only few classy people, who want a great lifestyle with a touch of uniqueness will go for a cardamom flavored tea.<\/h5>\n
                  Lipton basically has targeted the urban areas and has concentrated on the upper and middle classes {preferable age group ranging from (15 –60)}.<\/h5>\n
                  Today as both men and women consume equal amounts of tea the age group segments elected for Lipton is 15 — 60) for they want to target those people who are young trendy, cosmopolitan hip and cosmopolitan.<\/h5>\n
                  Also, Lipton cardamom tea is a product of Unilever targeted for niche market with new essence and flavor.<\/h5>\n
                  It is high quality high price product<\/h5>\n
                  The people at Lipton understood the need of the niche market, that the niche market is more innovative and need changes.<\/h5>\n
                  Moreover, Lipton does not focus on the households, the Lipton cardamom tea focuses on the commercialism of this product.<\/h5>\n
                  It is available in universities, offices, and shopping malls.<\/h5>\n
                  By doing so, it is targeted the needs of the people who want comfort, quality, convenience, and pleasure.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-41379","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 3: Lipton Case study - Set up the target audience - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-3-lipton-case-study-set-up-the-target-audience-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 3: Lipton Case study - Set up the target audience - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 2: Improving research skills Set up the target audience Set up the target audience for the Lipton Cardamom Tea will cover the following Behavioral Occasions: Regular, Special Benefits: Taste, Aroma User Status: Ex-user, regular user, first-time user Loyalty Status: Strong User Rates: Medium and heavyuser Readiness State: Aware, interested, desirous Attitude Towards Product: Positive […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-3-lipton-case-study-set-up-the-target-audience-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Certifeka-edu\" \/>\n<meta property=\"og:image\" content=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u062f\u0642\u064a\u0642\u062a\u0627\u0646\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"webpage\"],\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/sample-course\\\/lessons\\\/lesson-3-lipton-case-study-set-up-the-target-audience-2\\\/\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/sample-course\\\/lessons\\\/lesson-3-lipton-case-study-set-up-the-target-audience-2\\\/\",\"name\":\"Lesson 3: Lipton Case study - 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