{"id":46404,"date":"2025-11-19T14:01:18","date_gmt":"2025-11-19T14:01:18","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-professional-certificate-3\/lessons\/lesson-2-environmental-scanning-4\/"},"modified":"2025-11-19T14:01:18","modified_gmt":"2025-11-19T14:01:18","slug":"lesson-2-environmental-scanning-4","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-2-environmental-scanning-4\/","title":{"rendered":"Lesson 2: Environmental scanning"},"content":{"rendered":"<p><img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 2: Macro Environmental scanning &#8211; Part One<br \/><\/h2>\n<h3 style=\"text-align: center;\">Environmental scanning<\/h3>\n<h4 id=\"el_1730053255043_338\" tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\">Environmental scanning definition is the monitoring, evaluating, and disseminating of information from the external and internal environments to key people within the corporation.<\/h4>\n<h4 id=\"el_1736539417595_350\" tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\">Its purpose is to identify strategic factors those external and internal elements that will assist in the analysis of the strategic decisions of the corporation.<\/h4>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-46404","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 2: Environmental scanning - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-2-environmental-scanning-4\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 2: Environmental scanning - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 2: Macro Environmental scanning &#8211; Part One Environmental scanning Environmental scanning definition is the monitoring, evaluating, and disseminating of information from the external and internal environments to key people within the corporation. 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