{"id":46411,"date":"2025-11-19T14:01:18","date_gmt":"2025-11-19T14:01:18","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-professional-certificate-3\/lessons\/lesson-2-pestle-2-3\/"},"modified":"2025-11-19T14:01:18","modified_gmt":"2025-11-19T14:01:18","slug":"lesson-2-pestle-2-3","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-2-pestle-2-3\/","title":{"rendered":"Lesson 2: PESTLE\u00a0"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 2: Macro Environmental scanning – Part One<\/h2>\n

PESTLE\u00a0<\/h3>\n

PESTLE definition is an acronym for the follwoing fources:<\/h5>\n

Political<\/h4>\n

Economic<\/h4>\n

Socio-cultural<\/h4>\n

Technological<\/h4>\n

Legal<\/h4>\n

Environmental<\/h4>\n

PESTLE Framwork<\/h3>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

(Note that there are variations on it, such as PEST and STEEP).<\/h5>\n
Under each of these headings, crucial points thought to impact the organisation are identified and analyzed. A picture emerges of the current macro-environment as it relates to the organisation, making it easier for an organisation to assess where it is in relation to what is happening outside.<\/h5>\n
Threats and opportunities also emerge from this analysis, which is important to identify because what happens outside the organisation must impact strategies and what happens inside.<\/h5>\n
PESTLE analysis is most effective when it incorporates differing perspectives from the organisation, and as such is best carried out in brainstorming sessions involving people from different functional backgrounds.<\/h5>\n
The sorts of things to consider under each of the PESTLE headings will be dependent on the organisation. Only points that are of relevance to the activities of the organisation should be captured. You will start off by capturing a number of points and then as a group you will rank these in order of importance and focus on a handful.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-46411","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 2: PESTLE\u00a0 - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-2-pestle-2-3\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 2: PESTLE\u00a0 - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 2: Macro Environmental scanning – Part One PESTLE\u00a0 PESTLE definition is an acronym for the follwoing fources: Political Economic Socio-cultural Technological Legal Environmental PESTLE Framwork (Note that there are variations on it, such as PEST and STEEP). 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