{"id":46460,"date":"2025-11-19T14:01:20","date_gmt":"2025-11-19T14:01:20","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-professional-certificate-3\/lessons\/lesson-4-twos-analysis-4\/"},"modified":"2025-11-19T14:01:20","modified_gmt":"2025-11-19T14:01:20","slug":"lesson-4-twos-analysis-4","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-4-twos-analysis-4\/","title":{"rendered":"Lesson 4: TWOS Analysis"},"content":{"rendered":"<p><img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 4: Tools Of Analysis<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"886\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/TWOS-763x1024.jpg\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/TWOS-763x1024.jpg 763w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/TWOS-224x300.jpg 224w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/TWOS-768x1031.jpg 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/TWOS-1145x1536.jpg 1145w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/TWOS-1526x2048.jpg 1526w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/TWOS-9x12.jpg 9w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/TWOS-600x805.jpg 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/TWOS-37x50.jpg 37w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/TWOS.jpg 1737w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>TOWS and SWOT are acronyms for different arrangements of the words Strengths, Weaknesses, Opportunities, and Threats.<\/h5>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"621\" height=\"389\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Table.jpg\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Table.jpg 621w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Table-300x188.jpg 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Table-18x12.jpg 18w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Table-600x376.jpg 600w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Table-80x50.jpg 80w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>By analysing the external environment (threats and opportunities), and your internal environment (weaknesses and strengths), you can use these techniques to think about the strategy of your whole organisation, a department or a team. <br \/>You can also use them to think about a process, a marketing campaign, or even your own skills and experience.<\/h5>\n<h5>This helps you identify strategic alternatives that address the following additional questions:<\/h5>\n<details id=\"e-n-accordion-item-1140\" open>\n<summary data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1140\" >\n\t\t\t\t\t Strengths and Opportunities (SO)<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5 id=\"el_1736587298750_379\" tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookHeading4\" data-node-type=\"text\" data-magic=\"col-description\">How can you use your strengths to take advantage of the opportunities?<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1141\" >\n<summary data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1141\" >\n\t\t\t\t\t Strengths and Threats (ST)<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5 style=\"color: #000080;\">How can you take advantage of your strengths to avoid real and potential threats?<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1142\" >\n<summary data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1142\" >\n\t\t\t\t\t Weaknesses and Opportunities (WO)<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5 style=\"color: #000080;\">How can you use your opportunities to overcome the weaknesses you are experiencing?<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1143\" >\n<summary data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1143\" >\n\t\t\t\t\t Weaknesses and Threats (WT)<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5 style=\"color: #000080;\">How can you minimize your weaknesses and avoid threats?<\/h5>\n<\/details>\n<h5 id=\"el_1736587298750_379\" tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookHeading4\" data-node-type=\"text\" data-magic=\"col-description\">How can you use your strengths to take advantage of the opportunities?<\/h5>\n<h5 style=\"color: #000080;\">How can you take advantage of your strengths to avoid real and potential threats?<\/h5>\n<h5 style=\"color: #000080;\">How can you use your opportunities to overcome the weaknesses you are experiencing?<\/h5>\n<h5 style=\"color: #000080;\">How can you minimize your weaknesses and avoid threats?<\/h5>\n<h4 style=\"text-align: center;\">Survey Results<\/h4>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-46460","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 4: TWOS Analysis - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-4-twos-analysis-4\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 4: TWOS Analysis - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 4: Tools Of Analysis 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