{"id":46477,"date":"2025-11-19T14:01:21","date_gmt":"2025-11-19T14:01:21","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-professional-certificate-3\/lessons\/lesson-1-organisational-strategy-levels-3\/"},"modified":"2025-11-19T14:01:21","modified_gmt":"2025-11-19T14:01:21","slug":"lesson-1-organisational-strategy-levels-3","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-1-organisational-strategy-levels-3\/","title":{"rendered":"Lesson 1: Organisational strategy Levels."},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 1: Levels of Strategy<\/h2>\n

Organisational strategy Levels<\/h3>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

\n\n\t\t\t\t\t 1. Corporate Level Strategy
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n
Is the main purpose of your business, it’s the destination toward which your business is moving,<\/h5>\n
Most corporate-level strategies will be broad in scope, complex, and geared toward the overarching goals of your business.<\/h5>\n
Common corporate level strategies include:<\/h5>\n
    \n
  • \n
    Concentration<\/h5>\n<\/li>\n
  • \n
    Diversification<\/h5>\n<\/li>\n
  • \n
    Profit<\/h5>\n<\/li>\n
  • \n
    Turnaround<\/h5>\n<\/li>\n
  • \n
    Liquidation<\/h5>\n<\/li>\n<\/ul>\n
    \u00a0<\/h5>\n<\/details>\n
    \n\n\t\t\t\t\t 2. Business-Level Strategy
    \n\t\t\t<\/path><\/svg>
    \n\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t<\/summary>\n
    Business Level Strategy is the bridge between corporate-level strategy and much of the “boots-on-the-ground” activity that occurs in functional level strategy.<\/h5>\n
    Because of that, business-level strategy is more focused than the corporate-level strategy that drives it.<\/h5>\n
    Business level strategies might look something like this:<\/h5>\n
      \n
    • \n
      Increase marketing budget<\/h5>\n<\/li>\n
    • \n
      Rebrand<\/h5>\n<\/li>\n
    • \n
      Investigate new markets<\/h5>\n<\/li>\n
    • \n
      Broaden exposure<\/h5>\n<\/li>\n<\/ul>\n<\/details>\n
      \n\n\t\t\t\t\t Functional Level Strategy
      \n\t\t\t<\/path><\/svg>
      \n\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t<\/summary>\n
      Functional Level Strategy are the specific actions and benchmarks you assign to departments and individuals that move your business toward the goals created by your corporate-level strategy.<\/h5>\n
      They are a direct offshoot of your business-level strategies.<\/h5>\n
      Functional level strategies will be very detailed.<\/h5>\n
      So if one of your business-level strategies is to rebrand your product, a functional level strategy might be for the marketing department to investigate which color your product should be so that it appeals to your target audience.<\/h5>\n
      Those three strategies together
      – functional, business, & corporate – make up the very broad, very general organisational strategy that every company needs to be successful.<\/h5>\n<\/details>\n
      Is the main purpose of your business, it’s the destination toward which your business is moving,<\/h5>\n
      Most corporate-level strategies will be broad in scope, complex, and geared toward the overarching goals of your business.<\/h5>\n
      Common corporate level strategies include:<\/h5>\n
        \n
      • \n
        Concentration<\/h5>\n<\/li>\n
      • \n
        Diversification<\/h5>\n<\/li>\n
      • \n
        Profit<\/h5>\n<\/li>\n
      • \n
        Turnaround<\/h5>\n<\/li>\n
      • \n
        Liquidation<\/h5>\n<\/li>\n<\/ul>\n
        \u00a0<\/h5>\n
        Business Level Strategy is the bridge between corporate-level strategy and much of the “boots-on-the-ground” activity that occurs in functional level strategy.<\/h5>\n
        Because of that, business-level strategy is more focused than the corporate-level strategy that drives it.<\/h5>\n
        Business level strategies might look something like this:<\/h5>\n
          \n
        • \n
          Increase marketing budget<\/h5>\n<\/li>\n
        • \n
          Rebrand<\/h5>\n<\/li>\n
        • \n
          Investigate new markets<\/h5>\n<\/li>\n
        • \n
          Broaden exposure<\/h5>\n<\/li>\n<\/ul>\n
          Functional Level Strategy are the specific actions and benchmarks you assign to departments and individuals that move your business toward the goals created by your corporate-level strategy.<\/h5>\n
          They are a direct offshoot of your business-level strategies.<\/h5>\n
          Functional level strategies will be very detailed.<\/h5>\n
          So if one of your business-level strategies is to rebrand your product, a functional level strategy might be for the marketing department to investigate which color your product should be so that it appeals to your target audience.<\/h5>\n
          Those three strategies together
          – functional, business, & corporate – make up the very broad, very general organisational strategy that every company needs to be successful.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-46477","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 1: Organisational strategy Levels. - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/sample-course\/lessons\/lesson-1-organisational-strategy-levels-3\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 1: Organisational strategy Levels. - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 1: Levels of Strategy Organisational strategy Levels 1. 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