{"id":46617,"date":"2025-11-19T14:01:32","date_gmt":"2025-11-19T14:01:32","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-professional-certificate-4\/lessons\/unit-objectives-2-4\/"},"modified":"2025-11-19T14:01:32","modified_gmt":"2025-11-19T14:01:32","slug":"unit-objectives-2-4","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-planning-module\/lessons\/unit-objectives-2-4\/","title":{"rendered":"Unit Objectives"},"content":{"rendered":"

\n Unit Objectives
\n<\/h3>\n
    \n
  1. Review an organisation’s strategy.<\/li>\n
  2. Develop strategy options for an organisation using:\n
      \n
    1. Ansoff Matrix Strategies.<\/li>\n
    2. Corporate expansion; integration strategy (vertical, backwards and forwards; horizontal differentiation).<\/li>\n
    3. Porter’s generic strategies.<\/li>\n
    4. Diversification, control of resources.<\/li>\n
    5. Distribution channels.<\/li>\n
    6. Mintzberg’s strategies (deliberate, emergent).<\/li>\n
    7. Strategic alliance; merger, acquisition.<\/li>\n
    8. Competitive strategies.<\/li>\n
    9. Value-based strategy; contingency strategy; maintaining\/increasing market share; niche markets; market segmentation.<\/li>\n<\/ol>\n<\/li>\n
    10. Adding value through workforce competence development.<\/li>\n
    11. Analysis of a strategy using tools such as:\n
        \n
      1. Product portfolio, reconfiguration, gap analysis.<\/li>\n
      2. Profitability.<\/li>\n
      3. Portfolio analysis.<\/li>\n
      4. Benchmarking.<\/li>\n
      5. Criteria for judging options; feasibility studies, risk assessments.<\/li>\n<\/ol>\n<\/li>\n
      6. Construction of business plans.<\/li>\n
      7. Evaluation of business plans.<\/li>\n
      8. Communicating with your organisation\u2019s stakeholders.<\/li>\n<\/ol>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-46617","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nUnit Objectives - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-planning-module\/lessons\/unit-objectives-2-4\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unit Objectives - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Unit Objectives Review an organisation’s strategy. Develop strategy options for an organisation using: Ansoff Matrix Strategies. 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