{"id":46632,"date":"2025-11-19T14:01:32","date_gmt":"2025-11-19T14:01:32","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-professional-certificate-4\/lessons\/lesson-2-ansoff-matrix-product-development-3\/"},"modified":"2025-11-19T14:01:32","modified_gmt":"2025-11-19T14:01:32","slug":"lesson-2-ansoff-matrix-product-development-3","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-planning-module\/lessons\/lesson-2-ansoff-matrix-product-development-3\/","title":{"rendered":"Lesson 2: Ansoff Matrix -Product Development"},"content":{"rendered":"<p><img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 2: Strategic Plans<\/h2>\n<h3 style=\"text-align: center;\">First Strategy &#8211; Product Development<\/h3>\n<h5>Product development is the name given to a growth strategy where a business aims to introduce new products into existing markets.\u00a0<\/h5>\n<h5>This strategy may require the development of new competencies and requires the business to develop modified products that can appeal to existing markets.\u00a0<\/h5>\n<h5>A strategy of product development is particularly suitable for a business where the product needs to be differentiated in order to remain competitive.<\/h5>\n<h5>A successful product development strategy places the marketing emphasis on:<\/h5>\n<ul>\n<li>\n<h5>Research &amp; development and innovation<\/h5>\n<\/li>\n<li>\n<h5>Detailed insights into customer needs (and how they change)<\/h5>\n<\/li>\n<li id=\"el_1736593706697_362\" tabindex=\"0\" data-element-id=\"ebookHeading4\" data-node-type=\"text\">\n<h5>Being first to market<\/h5>\n<\/li>\n<\/ul>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-46632","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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