{"id":46653,"date":"2025-11-19T14:01:33","date_gmt":"2025-11-19T14:01:33","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-professional-certificate-4\/lessons\/lesson-3-best-examples-of-business-diversification-strategy-3\/"},"modified":"2025-11-19T14:01:33","modified_gmt":"2025-11-19T14:01:33","slug":"lesson-3-best-examples-of-business-diversification-strategy-3","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-planning-module\/lessons\/lesson-3-best-examples-of-business-diversification-strategy-3\/","title":{"rendered":"Lesson 3: Best examples of business diversification strategy"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 3: Corporate Strategy – Part Two<\/h2>\n

Best examples of business diversification strategy<\/h3>\n

For now, though, we’re going to look at some the best examples of business diversification strategy in action.<\/h5>\n

Apple<\/h3>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

One of the most famous companies in the world, Apple Inc. is perhaps the greatest example of a “related diversification” model. Related diversification means there are notable commonalities between the existing products and services, and the new ones being developed.<\/h5>\n
Once upon a time (1984), Apple launched the Macintosh personal computer. They had released products prior to this, such as the Apple I motherboard, but the Macintosh and related personal computing products defined Apple’s early success.<\/h5>\n
A period of decline hit the company during the mid-1990s, with Microsoft delivering a cheaper and simpler (albeit less powerful) PC alternative. Towards the end of the 1990s, Apple was approaching bankruptcy<\/h5>\n
diversification-apple<\/h5>\n
In 2001, Apple launched the iPod and subsequent iTunes software (2003). Later, Apple would truly hit the diversification jackpot with the launch of the revolutionary iPhone in 2007.<\/h5>\n
With modern smartphones and digital music players sharing features with computers, it’s easy to forget that, before the 2000s, computers and mobile phones bore next to no similarities from a consumer perspective<\/h5>\n
But operational synergies in manufacturing allowed Apple to share resources and capabilities between the two product groups, as the smartphones Apple developed used many of the same resources and design principles as their computers.<\/h5>\n
Apple didn’t stop there, though. The company has since diversified into tablets, watches, smart-audio, and even electric vehicles.<\/h5>\n
Apple’s diversification strategy at the turn of the millennium not only saved the corporation from impending failure but helped them grow into one of the biggest corporations on Earth.<\/h5>\n

Amazon<\/h3>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Like Apple, Amazon is one of the world’s largest and most well-known companies, generating a mouth-watering $386 billion in 2020.<\/h5>\n
Amazon’s initial operation was that of an online bookseller, and it was a very successful one after its launch in 1995. Books were easy to source and distribute, but company founder Jeff Bezos always planned to diversify.<\/h5>\n
diversification-amazon<\/h5>\n
The website began selling videogames and other multimedia in 1998 and, before long, the company sold consumer electronics, software, homeware, toys and more.<\/h5>\n
The long-term goal of Amazon was always to diversify from an ecommerce website to a fully loaded technology company. Midway through the Noughties, Amazon launched AWS (Amazon Web Services), which delivers on-demand cloud computing platforms and APIs; suddenly they were a long way away from just selling books.<\/h5>\n
From web services and ecommerce to consumer electronics, Amazon diversified further as they launched the Kindle e-reader and later the Amazon Echo smart speaker system — in a remarkably similar trajectory to what Apple had followed previously, they also entered the digital music industry with Amazon Music<\/h5>\n
Skip ahead to the present day, and Amazon has its own airline (Amazon Air), cloud storage platform, movie studio, and much more<\/h5>\n
The diversification of Amazon is as impressive as it is concerning for competitors and is possibly the highest-profile example of strategic relatedness in business diversification.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-46653","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 3: Best examples of business diversification strategy - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-planning-module\/lessons\/lesson-3-best-examples-of-business-diversification-strategy-3\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 3: Best examples of business diversification strategy - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 3: Corporate Strategy – Part Two Best examples of business diversification strategy For now, though, we’re going to look at some the best examples of business diversification strategy in action. Apple One of the most famous companies in the world, Apple Inc. is perhaps the greatest example of a “related diversification” model. Related diversification […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-planning-module\/lessons\/lesson-3-best-examples-of-business-diversification-strategy-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Certifeka-edu\" \/>\n<meta property=\"og:image\" content=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"webpage\"],\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-planning-module\\\/lessons\\\/lesson-3-best-examples-of-business-diversification-strategy-3\\\/\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-planning-module\\\/lessons\\\/lesson-3-best-examples-of-business-diversification-strategy-3\\\/\",\"name\":\"Lesson 3: Best examples of business diversification strategy - Certifeka-edu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-planning-module\\\/lessons\\\/lesson-3-best-examples-of-business-diversification-strategy-3\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-planning-module\\\/lessons\\\/lesson-3-best-examples-of-business-diversification-strategy-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\",\"datePublished\":\"2025-11-19T14:01:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-planning-module\\\/lessons\\\/lesson-3-best-examples-of-business-diversification-strategy-3\\\/#breadcrumb\"},\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-planning-module\\\/lessons\\\/lesson-3-best-examples-of-business-diversification-strategy-3\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-planning-module\\\/lessons\\\/lesson-3-best-examples-of-business-diversification-strategy-3\\\/#primaryimage\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\",\"contentUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-planning-module\\\/lessons\\\/lesson-3-best-examples-of-business-diversification-strategy-3\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"home\",\"item\":\"https:\\\/\\\/certifeka-edu.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lessons\",\"item\":\"https:\\\/\\\/certifeka-edu.com\\\/lesson\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lesson 3: Best examples of business diversification strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#website\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/\",\"name\":\"certifeka\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/certifeka-edu.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ar\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#organization\",\"name\":\"certifeka\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-certifeka-removebg-preview.png\",\"contentUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-certifeka-removebg-preview.png\",\"width\":366,\"height\":104,\"caption\":\"certifeka\"},\"image\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lesson 3: Best examples of business diversification strategy - Certifeka-edu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-planning-module\/lessons\/lesson-3-best-examples-of-business-diversification-strategy-3\/","og_locale":"ar_AR","og_type":"article","og_title":"Lesson 3: Best examples of business diversification strategy - Certifeka-edu","og_description":"Lesson 3: Corporate Strategy – Part Two Best examples of business diversification strategy For now, though, we’re going to look at some the best examples of business diversification strategy in action. Apple One of the most famous companies in the world, Apple Inc. is perhaps the greatest example of a “related diversification” model. Related diversification […]","og_url":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-planning-module\/lessons\/lesson-3-best-examples-of-business-diversification-strategy-3\/","og_site_name":"Certifeka-edu","og_image":[{"url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"3 \u062f\u0642\u0627\u0626\u0642"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","webpage"],"@id":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-module\/lessons\/lesson-3-best-examples-of-business-diversification-strategy-3\/","url":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-module\/lessons\/lesson-3-best-examples-of-business-diversification-strategy-3\/","name":"Lesson 3: Best examples of business diversification strategy - Certifeka-edu","isPartOf":{"@id":"https:\/\/certifeka-edu.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-module\/lessons\/lesson-3-best-examples-of-business-diversification-strategy-3\/#primaryimage"},"image":{"@id":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-module\/lessons\/lesson-3-best-examples-of-business-diversification-strategy-3\/#primaryimage"},"thumbnailUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","datePublished":"2025-11-19T14:01:33+00:00","breadcrumb":{"@id":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-module\/lessons\/lesson-3-best-examples-of-business-diversification-strategy-3\/#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/certifeka-edu.com\/programs\/strategic-planning-module\/lessons\/lesson-3-best-examples-of-business-diversification-strategy-3\/"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-module\/lessons\/lesson-3-best-examples-of-business-diversification-strategy-3\/#primaryimage","url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","contentUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-module\/lessons\/lesson-3-best-examples-of-business-diversification-strategy-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"home","item":"https:\/\/certifeka-edu.com\/"},{"@type":"ListItem","position":2,"name":"Lessons","item":"https:\/\/certifeka-edu.com\/lesson\/"},{"@type":"ListItem","position":3,"name":"Lesson 3: Best examples of business diversification strategy"}]},{"@type":"WebSite","@id":"https:\/\/certifeka-edu.com\/#website","url":"https:\/\/certifeka-edu.com\/","name":"certifeka","description":"","publisher":{"@id":"https:\/\/certifeka-edu.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/certifeka-edu.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar"},{"@type":"Organization","@id":"https:\/\/certifeka-edu.com\/#organization","name":"certifeka","url":"https:\/\/certifeka-edu.com\/","logo":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/certifeka-edu.com\/#\/schema\/logo\/image\/","url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/03\/cropped-certifeka-removebg-preview.png","contentUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/03\/cropped-certifeka-removebg-preview.png","width":366,"height":104,"caption":"certifeka"},"image":{"@id":"https:\/\/certifeka-edu.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson\/46653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson"}],"about":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/types\/lesson"}],"replies":[{"embeddable":true,"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/comments?post=46653"}],"version-history":[{"count":0,"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson\/46653\/revisions"}],"wp:attachment":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/media?parent=46653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}