{"id":46772,"date":"2025-11-19T14:02:25","date_gmt":"2025-11-19T14:02:25","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate-3\/lessons\/lesson-4-select-target-audience-s-3\/"},"modified":"2025-11-19T14:02:25","modified_gmt":"2025-11-19T14:02:25","slug":"lesson-4-select-target-audience-s-3","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-module\/lessons\/lesson-4-select-target-audience-s-3\/","title":{"rendered":"Lesson 4: Select target audience\/s"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"auto, (max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 4: Designing Marketing Strategy<br \/>\n<\/h2>\n<h3>Select target audience\/s<br \/>\n<\/h3>\n<h5><font color=\"#000080\">Now that you have detailed information on all of your segments, you need to spend some time deciding which ones are the most viable to use as your target audiences.<\/font><\/h5>\n<h5><font color=\"#000080\">You&#8217;ll need to take into account your overall business strategy, the attractiveness of the segment, and the competition that exists in that segment.<\/font><\/h5>\n<h5><font color=\"#000080\">The best way to determine the most viable segment is by performing cluster analysis.<\/font><\/h5>\n<h5><font color=\"#000080\">Quite a complex and technical topic on clustering in the context of ecommerce segmentation means using mathematical models to identify groups of customers that are more similar to one another than those in other groups.<\/font><\/h5>\n<p><\/p>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-46772","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 4: Select target audience\/s - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-module\/lessons\/lesson-4-select-target-audience-s-3\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 4: Select target audience\/s - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 4: Designing Marketing Strategy Select target audience\/s Now that you have detailed information on all of your segments, you need to spend some time deciding which ones are the most viable to use as your target audiences. 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